The big idea: A brochure or leaflet does two jobs at once: it informs (facts, details, headings) and sells (glowing words, images, a call to act) — watch how it blends both.
You pick up a leaflet for a holiday park.
Neat headings, cheery photos, bullet points — and every single detail sounds lovely. ‘Cosy cabins.’ ‘Just steps from the beach.’
A brochure informs you, but it chooses only the good bits and wraps them in warm words. Analyse how it makes plain facts feel like a dream.
What to look for
Headings and bullet points
Broken into scannable chunks so you get the facts fast.
Positive, selling language
‘Cosy’, ‘breathtaking’, ‘just steps away’ — plain facts dressed in glowing words.
Images of the best bits
Sunny photos, smiling people — only the appealing side is shown.
Direct address + call to action
‘Your perfect escape’, ‘Book today’ — speaks to you and asks you to act.
The key move: Ask ‘how does it make facts feel appealing?’ A brochure blends information and persuasion — analyse the glowing word choices dressing up the details.
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Why it matters in the exam: A brochure or leaflet can appear in Paper 1. A strong answer analyses how it informs and persuades at once — headings, positive language, images, direct address — not just the facts.
Analyse how this holiday leaflet uses words and images to sell a cabin break.
Model answer plan
See the mark-by-mark plan — for / against / judgement, with marking guidance — in study mode.
Watch out: Don't treat a brochure as ‘just information’. Its facts are selected and sweetened — analyse the persuasive word choice, not only the content.