The social media post: A social media post (une publication sur les réseaux sociaux) is a short, public message written to your followers to share news, launch a campaign or invite them to an event.
It's brief and punchy
- a hook
- a few lines
- some emojis
- hashtags (#)
- a call to action (like, share, tag a friend)
Real tasks where it was an option
- Your parents ban your phone at meals: tell other teens (May 2022)
- Promote the festival your class created (Nov 2021)
- Promote the school music festival (Nov 2023)
- Is the driving licence a rite of passage? (May 2026)
Conventions the examiner checks
- @pseudo + une accroche
- Short paragraphs, direct questions to followers
- #hashtags (peu) + Partagez !
Traps that cost Criterion C
- A long essay with no hook
- Ten hashtags and no content
- Forgetting the task's parts in a short format
In Paper 1: In Paper 1 you choose it when the task says to write un post / une publication for a page or group. It's part of Unit 2: Text Types, so the marks come from getting its conventions and register right (Criterion C), not just the message.
- une publication / un post
- a social media post
- les abonné(e)s / les followers
- the followers (your audience)
- une accroche
- a hook (the attention-grabbing first line)
- un appel à l'action
- a call to action (share, tag, sign up…)
- un hashtag / un mot-clic (#)
- a hashtag
- un émoji
- an emoji
- partager / identifier (taguer)
- to share / to tag someone
Spot it in the task: The task names your format. Écris une publication pour la page de ton club…, Rédige un post pour inviter tes abonnés… → a social media post → short, direct, with hashtags.
Check the format first: If it said Écris une lettre au maire you'd switch to a formal letter (a different text type). Always read what format the task asks for first.
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Keep it close and energetic: Write to your followers in a close, direct register — tu for one reader or vous for the group — never the formal distance of a business letter.
The tone is lively and friendly
- short sentences
- exclamations
- a few emojis
- a clear call to action
Consistency matters: Slipping into formal phrasing (Je me permets de vous informer…) breaks the register and costs you Criterion C.
Post — do this
- Le saviez-vous ? Venez nombreux ce samedi !
- Partagez et identifiez un(e) ami(e) !
- On compte sur vous ! #OnSeMobilise
Formal letter — avoid here
- Madame, Monsieur,
- Je me permets de vous informer que…
- Veuillez agréer mes salutations distinguées.
Stay consistent: Pick your tu (one reader) or vous (the group) and keep it from the hook to the hashtags. The energy, the emojis and the call to action all stay — never drift into Je vous prie de… or a formal sign-off.
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The five parts: Every post follows the same shape. Hit all five parts and you've covered the conventions the examiner is looking for.
Social media post — 5 parts
1
Hook (l'accroche)
Open with a question, a surprising fact or an emoji that grabs attention. Et si on changeait les choses ce week-end ?
2
Greeting + topic
Greet your followers and say what it's about. Salut à tous ! Le saviez-vous : chaque année…
3
The message
Give the key facts in a couple of short lines — what, when, where. Ce samedi, on ouvre un marché solidaire de 10 h à 14 h.
4
Call to action
Tell the reader exactly what to do. Partagez et identifiez un(e) ami(e) !
5
Hashtags
Finish with two or three relevant hashtags. #MarchéSolidaire #ZéroGaspillage
Hook → Greeting → Message → Call to action → Hashtags
Don't skip the frame: Students lose easy Criterion C marks by forgetting the call to action or the hashtags. The hook pulls people in, the call to action makes them act, and the hashtags signal it's a real post — never leave them out.
A model, part by part: Here's a complete post built from the five parts above. Read it once for the message, then tap Voir la traduction to check the English or the audio button to hear it.
Modèle : les 5 parties en action
La publication, partie par partie
- Et si on changeait les choses ce week-end ?
- Salut à tous ! Le saviez-vous : chaque année, on jette des tonnes de nourriture encore bonne à manger.
- Ce samedi, on ouvre un marché solidaire sur la place du village, de 10 h à 14 h. Venez nombreux, c'est gratuit et il y aura de quoi se régaler !
- Partagez cette publication et identifiez un(e) ami(e) qui voudrait donner un coup de main.
- On compte sur vous ! #MarchéSolidaire #ZéroGaspillage #OnSeMobilise
Pourquoi ça marque — why it scores: This short post earns marks on all three Paper 1 criteria — here's how:
A — Language /12
- Direct, accurate language; consistent vous to the group
- Connectors & punch: ce samedi, venez nombreux
- Topic vocabulary, used naturally
B — Message /12
- Clear content: announces the event AND the details (what/when/where)
- Ideas developed (the cause, the invitation, the action)
C — Conceptual /6
- Post conventions: a hook + a call to action + hashtags
- Direct address to followers: venez, partagez
- A lively, persuasive tone with emojis
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A toolkit you can reuse: Learn a few ready-made phrases for each part. They make your post sound natural and save time in the exam. Tap the audio button to hear them.
Pour accrocher (the hook)
- Le saviez-vous ? — Did you know?
- Et si on changeait les choses ? — What if we changed things?
- Attention, c'est important ! — Heads up, this matters!
Pour appeler à l'action (call to action)
- Partagez cette publication ! — Share this post!
- Identifiez un(e) ami(e) qui… — Tag a friend who…
- Venez nombreux ! / Inscrivez-vous vite ! — Come in numbers! / Sign up fast!
Pour terminer (close + hashtags)
- On compte sur vous ! — We're counting on you!
- Ensemble, on peut le faire ! — Together, we can do it!
- #OnSeMobilise #ZéroGaspillage — #LetsAct #ZeroWaste
Use one from each: One hook, one or two lines of message, one call to action and a couple of hashtags is plenty — and instantly makes the text feel like a real post.