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NotesPsychologyTopic 3.4Cognitive biases in decision-making
Back to Psychology Topics
3.4.12 min read

Cognitive biases in decision-making

IB Psychology · Unit 3

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Contents

  1. 1Fast thinking and its biases
  2. 2A bias in a real decision
Key idea: System 1 shortcuts make thinking efficient but produce predictable biases.

Thinking and its errors

1

System 1 (fast)

Automatic, effortless, intuitive — handles most decisions quickly using shortcuts (heuristics).

2

System 2 (slow)

Deliberate, effortful reasoning — can check and override System 1, but tires easily and is often not engaged.

3

Predictable biases

Shortcuts cause errors like anchoring (over-weighting the first number) and confirmation bias (favouring what fits our beliefs).

Fast · Slow · Biased

Take buying a phone. System 1 anchors on the first 'was £900' price, so £600 feels cheap; confirmation bias makes you notice only reviews that praise it. Only System 2, if engaged, checks the actual value. Decision-making is often not fully rational — a clear case of bias.

Go further — higher-level insight: Bias is efficiency backfiring, not stupidity. System 1's shortcuts are usually adaptive and fast; they only mislead in situations designed to trip them up. Framing bias this way — as the cost of an efficient system — is a high-level evaluative point.

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Key idea: Cognitive biases affect real decisions, even by experts who think they are not affected.

Northcraft and Neale (1987) gave estate agents the same house to value, with either a high or a low listing price. Their valuations followed the listing price, yet most said they had not used it.

Estate agents given a high or a low listing price toured and valued the same house; valuations followed the listing price; most agents said they had not used it; a caution box notes one US town.
Follow a study of anchoring in experts.

Two biases in decisions

1

Anchoring bias

A first number pulls later estimates towards it, even when it is irrelevant.

2

Confirmation bias

We look for and favour information that fits what we already believe.

Anchor · Confirm

Go further: higher-level insight: Anchoring and confirmation bias are taught in 2.2.6 and 2.2.7. Here the guide asks about their role in decision-making: who is affected, when, and how it can be reduced.

IB Exam Questions on Cognitive biases in decision-making

Practice with IB-style questions filtered to Topic 3.4.1. Get instant AI feedback on every answer.

Practice Topic 3.4.1 QuestionsBrowse All Psychology Topics

How Cognitive biases in decision-making Appears in IB Exams

Examiners use specific command terms when asking about this topic. Here's what to expect:

  • Define

    Give the precise meaning of key terms related to Cognitive biases in decision-making.

    AO1
  • Describe

    Give a detailed account of processes or features in Cognitive biases in decision-making.

    AO2
  • Explain

    Give reasons WHY — cause and effect within Cognitive biases in decision-making.

    AO3
  • Evaluate

    Weigh strengths AND limitations of approaches in Cognitive biases in decision-making.

    AO3
  • Discuss

    Present arguments FOR and AGAINST with a balanced conclusion.

    AO3

See the full IB Command Terms guide

Related Psychology Topics

Continue learning with these related topics from the same unit:

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View all Psychology topics
Improve your exam techniqueCommand terms, paper structure, and mark-scheme tips for Psychology
Previous3.3.10Strategies for improving relationshipsNextConditioning as a way of learning3.4.2

7 questions to test your understanding

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Start FreeView All Psychology Topics