IB German B HL — Media texts

Article

• Catchy headline and hook. No greeting, no sign-off.
• Register: semi-formal and lively, for general readers.
• Back each point with a connector and an example, figure or quote.
• {{Was steckt hinter …?|What is behind …?}}

Opinion column

• Say your stance in the first line and keep it.
• Give a reason or example, then admit the other side and answer it.
• First person, a persuasive tone, a rhetorical question and a strong close.
• With no opinion, a column reads like a news report.

Review

• Describe it without spoilers → judge one strength and one weakness, with reasons → recommend.
• {{spannend, fesselnd, enttäuschend|exciting, gripping, disappointing}}
• Say who it is for: {{… vor allem denjenigen, die …|… especially to those who …}}

Interview

• Introduce the guest, ask questions, finish by thanking them.
• Register: Sie, polite, in every question.
• Each answer adds a detail or example, not just yes or no.

Speech

• Greet the audience, hook them, signpost your points, end with thanks.
• Name a problem and call on the audience to act.
• Register: informal and direct, with ihr and euch.
• {{erstens … zweitens …|first … second …}}

Brochure

• Parts: title or slogan → intro → bullet-point sections → practical details → call to action.
• Register: persuasive and practical, in short sentences.
• {{Entdecke! … Melde dich gleich an!|Discover! … Sign up now!}}

News report

• Headline, then a lead: who, what, when, where.
• Register: objective, third person, past tense, no opinion.
• Name a source for every fact and add a quote: {{Laut …|According to …}}

Which media text must not open with a greeting? The article. It opens with a headline and a hook.

What does a review give besides a strength? A weakness, with a reason.

Which tense does a news report use? The past tense.

Which pronouns does a speech to students use? Ihr and euch.