Brochure

The brochure: A brochure (die Broschüre / der Prospekt) is a short promotional text that invites the reader to do something — join a club, visit a place, sign up for an event. In Paper 1 you choose it when the task tells you to promote or advertise something to a wide audience. It's part of Unit 2: Text Types, so the marks come from getting its conventions and register right (Criterion C), not just the message.

die Broschüre / der Prospekt

the brochure / leaflet

der Slogan

the slogan / catchy line

die Überschrift

the headline / title

der Abschnitt mit Zwischenüberschrift

a section with a heading

der werbende Stil

persuasive register (it sells the idea)

die Handlungsaufforderung

the call to action (melde dich an, komm, entdecke)

Spot it in the task: The task asks you to promote something. „Schreibe eine Broschüre für…“, „Gestalte einen Prospekt, der … bewirbt“, „Wirb für eine Veranstaltung“ → a brochure. If it said „Schreibe deinem Freund/deiner Freundin“ you'd switch to an informal email (a different text type). Always read what the task wants the text to do first.

Keep it persuasive and practical: Use short, punchy sentences, direct appeals to the reader (questions, the imperative — „entdecke“, „melde dich an“), and concrete details. Sound enthusiastic and helpful, not academic. Consistency matters — a flat, wordy, essay-like tone breaks the text type and costs you Criterion C.

Make it easy to read: A brochure is scanned, not read line by line. Break it into short sections with headings and bullet points (✓), and finish with a clear invitation — that visual shape is half the text type.

The five parts: Every brochure follows the same shape. Hit all five parts and you've covered the conventions the examiner is looking for.

Don't skip the frame: Students lose easy Criterion C marks by forgetting the title/slogan or the call to action. They take seconds and show you know the text type — never leave them out.

A model, part by part: Here's a complete brochure built from the five parts above. Read it once for the message, then tap Übersetzung anzeigen to check the English or 🔊 to hear it.

Warum es punktet — why it scores: This short brochure earns marks on all three Paper 1 criteria — here's how:

A toolkit you can reuse: Learn a few ready-made phrases for each part. They make your brochure sound natural and save time in the exam. Tap 🔊 to hear them.

Use one from each: One catchy hook, one bullet-point list under a heading, and one closing call to action is plenty — and instantly makes the text feel like the real text type.