Brochure

The brochure (la brochure) as a text type: A brochure (une brochure / un dépliant) is part of the theme Text types (2.3). It is a short promotional text that invites a wide audience to do something — join a club, visit a place, sign up for an event. On Paper 1 you choose it when the task tells you to promote or advertise something. The key idea: a catchy title/slogan, an inviting intro, sections with headings and bullet points, concrete practical details, and a clear call to action — all in a lively, selling tone with no greeting and no sign-off (it isn't a letter).

une brochure / un dépliant

a brochure / a leaflet

un slogan

a slogan / a catchy line

un titre accrocheur

a catchy headline / title

une rubrique (avec un intertitre)

a section (with a heading)

une puce / une liste à puces

a bullet / a bullet-point list

un registre persuasif

a persuasive register (it sells the idea)

un appel à l'action

a call to action (inscris-toi, viens, découvre)

How you'll recognise it: The task asks you to promote something: « Rédige une brochure pour… », « Conçois un dépliant qui encourage… », « Fais la promotion d'un événement » → a brochure. If it said « Écris à ton ami(e) » you'd switch to an informal email (a different text type). Always read what the task wants the text to do first — that direct, selling appeal to a wide audience is exactly what the examiner rewards in Criterion C (conceptual understanding). Two single-sheet cousins have their own micro (2.3.10 — Tract & dépliant): the tract campaigns with a slogan + call to action, the dépliant informs with folded panels; the brochure promotes and develops in a longer booklet.

Persuasive and practical, addressed to the reader: A brochure is persuasive and practical: use short, punchy sentences, direct appeals to the reader (questions, the imperative — « Découvrez », « Profitez », « Inscris-toi »), and concrete details. Sound enthusiastic and helpful, not academic. Consistency matters — a flat, wordy, essay-like tone breaks the text type and costs you Criterion C. There is no greeting and no sign-off: a brochure is not a letter.

Make it easy to scan: A brochure is scanned, not read line by line. Break it into short rubriques with intertitres (headings) and bullet points (✓), and finish with a clear invitation — that visual shape is half the text type, and a flat block of prose signals the wrong one.

The five parts: Every brochure follows the same shape. Hit all five parts and you've covered the conventions the examiner is looking for — and you'll never forget the title/slogan or the call to action, both easy Criterion C marks.

Don't skip the frame: Students lose easy Criterion C marks by forgetting the title/slogan or the call to action. They take seconds and show you know the text type — never leave them out. And remember: no « Cher… » and no « Cordialement » — a brochure has no greeting or sign-off.

A model brochure, part by part: Here is a complete original brochure built from the five parts above. Read it once for the message — tap 🔊 to hear it, or Voir la traduction if you get stuck. Then we'll point out the features that earn the marks.

Brochure — le Jardin Vert du lycée: Découvrez le Jardin Vert de ton lycée !

Tu t'ennuies après les cours ? Rejoins-nous et cultive autre chose que de la patience : des légumes, des amitiés et une planète plus verte. Ici, ça pousse toute l'année !

Qu'est-ce qu'on te propose ? ✓ Des ateliers de jardinage chaque semaine. ✓ Des sorties à la ferme une fois par mois. ✓ Un coin détente ouvert tout l'après-midi.

Quand et où : du lundi au vendredi, de 17 h à 19 h, dans la cour arrière. La participation est entièrement gratuite !

N'attends plus, inscris-toi dès aujourd'hui ! Passe à la salle des professeurs ou écris-nous à jardinvert@lycee.fr. On t'attend !

Copy the frame, change the content: Reuse this frame — title/slogan → inviting intro → sections with headings → practical details → call to action — for any brochure task. Only the topic and the offer change; the conventions stay the same, and that is what scores Criterion C.

A toolkit you can reuse: Learn a few ready-made phrases for each part as a deck. With them you can write any brochure: a catchy title, an inviting hook, sections under headings, and a clear call to action — all in a persuasive, practical register. Tap 🔊 to hear them.

Plug in, don't translate: These are chunks you plug straight into your brochure — never translate word-for-word from English, which produces unnatural French. One catchy hook, one bullet-point list under a heading, and one closing call to action is plenty — and instantly makes the text feel like the real text type. Reusing accurate set phrases is exactly what Criterion A (Language) and Criterion C (conventions) reward.