The social media post: A social media post (une publication sur les réseaux sociaux) is a short, public message written to your followers to share news, launch a campaign or invite them to an event. It's brief and punchy: a hook, a few lines, some emojis, hashtags (#) and a call to action (like, share, tag a friend). In Paper 1 you choose it when the task says to write un post / une publication for a page or group. It's part of Unit 2: Text Types, so the marks come from getting its conventions and register right (Criterion C), not just the message.
- une publication / un post
- a social media post
- les abonné(e)s / les followers
- the followers (your audience)
- une accroche
- a hook (the attention-grabbing first line)
- un appel à l'action
- a call to action (share, tag, sign up…)
- un hashtag / un mot-clic (#)
- a hashtag
- un émoji
- an emoji
- partager / identifier (taguer)
- to share / to tag someone
Spot it in the task: The task names your format. « Écris une publication pour la page de ton club… », « Rédige un post pour inviter tes abonnés… » → a social media post → short, direct, with hashtags. If it said « Écris une lettre au maire » you'd switch to a formal letter (a different text type). Always read what format the task asks for first.
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Keep it close and energetic: Write to your followers in a close, direct register — tu for one reader or vous for the group — never the formal distance of a business letter. The tone is lively and friendly: short sentences, exclamations, a few emojis and a clear call to action. Consistency matters — slipping into formal phrasing (« Je me permets de vous informer… ») breaks the register and costs you Criterion C.
Post — do this
- 🌱 Le saviez-vous ? Venez nombreux ce samedi !
- Partagez et identifiez un(e) ami(e) ! 👉
- On compte sur vous ! #OnSeMobilise
Formal letter — avoid here
- Madame, Monsieur,
- Je me permets de vous informer que…
- Veuillez agréer mes salutations distinguées.
Stay consistent: Pick your tu (one reader) or vous (the group) and keep it from the hook to the hashtags. The energy, the emojis and the call to action all stay — never drift into « Je vous prie de… » or a formal sign-off.
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The five parts: Every post follows the same shape. Hit all five parts and you've covered the conventions the examiner is looking for.
Social media post — 5 parts
1
Hook (l'accroche)
Open with a question, a surprising fact or an emoji that grabs attention. « 🌱 Et si on changeait les choses ce week-end ? »
2
Greeting + topic
Greet your followers and say what it's about. « Salut à tous ! Le saviez-vous : chaque année… »
3
The message
Give the key facts in a couple of short lines — what, when, where. « Ce samedi, on ouvre un marché solidaire de 10 h à 14 h. »
4
Call to action
Tell the reader exactly what to do. « 👉 Partagez et identifiez un(e) ami(e) ! »
5
Hashtags
Finish with two or three relevant hashtags. « #MarchéSolidaire #ZéroGaspillage »
Hook → Greeting → Message → Call to action → Hashtags
Don't skip the frame: Students lose easy Criterion C marks by forgetting the call to action or the hashtags. The hook pulls people in, the call to action makes them act, and the hashtags signal it's a real post — never leave them out.
A model, part by part: Here's a complete post built from the five parts above. Read it once for the message, then tap Voir la traduction to check the English or 🔊 to hear it.
Modèle : les 5 parties en action
La publication, partie par partie
- 🌱 Et si on changeait les choses ce week-end ?
- Salut à tous ! Le saviez-vous : chaque année, on jette des tonnes de nourriture encore bonne à manger.
- Ce samedi, on ouvre un marché solidaire sur la place du village, de 10 h à 14 h. Venez nombreux, c'est gratuit et il y aura de quoi se régaler !
- 👉 Partagez cette publication et identifiez un(e) ami(e) qui voudrait donner un coup de main.
- On compte sur vous ! 💚 #MarchéSolidaire #ZéroGaspillage #OnSeMobilise
Pourquoi ça marque — why it scores: This short post earns marks on all three Paper 1 criteria — here's how:
A — Language /12
- Direct, accurate language; consistent vous to the group
- Connectors & punch: « ce samedi », « venez nombreux »
- Topic vocabulary, used naturally
B — Message /12
- Clear content: announces the event AND the details (what/when/where)
- Ideas developed (the cause, the invitation, the action)
C — Conceptual /6
- Post conventions: a hook + a call to action + hashtags
- Direct address to followers: « venez », « partagez »
- A lively, persuasive tone with emojis
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A toolkit you can reuse: Learn a few ready-made phrases for each part. They make your post sound natural and save time in the exam. Tap 🔊 to hear them.
Pour accrocher (the hook)
- Le saviez-vous ? — Did you know?
- Et si on changeait les choses ? — What if we changed things?
- Attention, c'est important ! 🌱 — Heads up, this matters! 🌱
Pour appeler à l'action (call to action)
- Partagez cette publication ! 👉 — Share this post! 👉
- Identifiez un(e) ami(e) qui… — Tag a friend who…
- Venez nombreux ! / Inscrivez-vous vite ! — Come in numbers! / Sign up fast!
Pour terminer (close + hashtags)
- On compte sur vous ! 💚 — We're counting on you! 💚
- Ensemble, on peut le faire ! — Together, we can do it!
- #OnSeMobilise #ZéroGaspillage — #LetsAct #ZeroWaste
Use one from each: One hook, one or two lines of message, one call to action and a couple of hashtags is plenty — and instantly makes the text feel like a real post.