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Flip to reveal answersWhat is the emic (insider) perspective?
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All 10 Flashcards — Cultural and insider perspectives
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Question
What is the emic (insider) perspective?
Answer
Understanding behaviour from inside a culture, on its own terms and meanings.
Question
What is the etic (outsider) perspective?
Answer
Studying behaviour from outside, comparing across cultures with general categories.
Question
What is ethnocentrism?
Answer
Judging another culture by your own culture's standards, treating yours as the norm.
Question
Emic vs etic in one line?
Answer
Emic = insider meaning; etic = outsider comparison.
Question
Give an example of ethnocentrism.
Answer
Calling a culture's customs 'backward' just because they differ from your own.
Question
Risk of using only an outsider (etic) view?
Answer
You may miss local meaning and slip into ethnocentrism.
Question
Risk of using only an insider (emic) view?
Answer
It becomes hard to compare across cultures.
Question
Why can a test built in one culture mislead elsewhere?
Answer
Its questions assume one culture's norms, so others are judged by the wrong standards.
Question
How do you reduce ethnocentrism in research?
Answer
Combine etic comparison with emic understanding, and adapt measures to local meaning.
Question
Which concept is this?
Answer
Perspective — one of the six core concepts.
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Full study notes for Cultural and insider perspectives
Topic 1.5 hub
Perspective
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