🌐 Cultural Differences in Marketing
- Language — brand names and slogans must be translated carefully
- Religious and social norms — products must respect local customs
- Consumer preferences — tastes, colours, symbols vary by culture
- Legal requirements — labelling, advertising regulations differ by country
- Media habits — social media platforms and advertising norms vary globally
McDonald''s adapts its menu for each country — McSpicy Paneer in India (no beef), Teriyaki Burger in Japan. This is called glocalisation.
Standardisation = same product worldwide (cheaper). Adaptation = modified for local markets (better fit). Most businesses use a mix of both.
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