🌍 Methods of Entering International Markets
Big Idea: Businesses can enter international markets in several ways, each with different levels of risk, control and investment.
- Exporting — selling domestic products abroad. Low risk but limited control
- Licensing/franchising — allowing a foreign business to use your brand. Low investment but shared profits
- Joint venture — partnering with a local firm to share costs, risks and knowledge
- Foreign direct investment (FDI) — setting up operations in another country. High control but high cost
- E-commerce — selling online to international customers. Low cost but logistics can be complex
Free preview
This is the free notes preview
You're reading the free notes. Aimnova Pro unlocks the full study experience — and you can try it free for 7 days:
- FlashcardsLock in vocabulary and key terms with spaced repetition.
- Practice questionsAnswer exam-style questions and get instant AI marking.
- Mock exams & past-paper vaultSit full mocks and see exactly how examiners award marks.
- Personalised study planA daily plan built around your exam date and weak areas.
Start your 7-day free trial Full access to Aimnova Pro · cancel anytime