Brochures: shared craft, HL extension: Clear sections, bullet points and persuasive yet practical detail are brochure skills that SL and HL share.
The brochure: A brochure (el folleto) is a short promotional text that invites the reader to do something — join a club, visit a place, sign up for an event.
In Paper 1
- You choose it when the task tells you to promote or advertise something to a wide audience.
- It's part of Unit 2: Text Types.
- The marks come from getting its conventions and register right (Criterion C), not just the message.
What HL adds later
- This concise, selling style is stretched across a 450–600-word task.
- You meet slightly denser texts on HL Paper 2.
- Get the layout and persuasion working together here.
- el folleto
- the brochure / leaflet
- el eslogan
- the slogan / catchy line
- el titular
- the headline / title
- la sección con encabezado
- a section with a heading
- el registro persuasivo
- persuasive register (it sells the idea)
- la llamada a la acción
- the call to action (apúntate, ven, descubre)
Spot it in the task: The task asks you to promote something. “Escribe un folleto para…”, “Diseña un folleto que anime a…”, “Promociona un evento” → a brochure. If it said “Escribe a tu amigo/a” you'd switch to an informal email (a different text type). Always read what the task wants the text to do first.
Tasks where it fits
- Promoting a club, a course or a free workshop
- Guiding students to recycle more or waste less food
- Inviting the public to an event: what, where, when
Conventions the examiner checks
- A catchy title or slogan and who produced it
- Short headed sections and bullet points
- Practical details and a call to act at the end
Traps that cost Criterion C
- One long paragraph
- A letter greeting and sign-off
- No practical details: where, when, how much
También aparece como: panfleto, octavilla, prospecto (leaflet / flyer / pamphlet)
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Keep it persuasive and practical: A brochure should sound enthusiastic and helpful, not academic.
How to persuade the reader
- Use short, punchy sentences.
- Make direct appeals to the reader: questions, the imperative — descubre, apúntate.
- Give concrete details.
- Consistency matters — a flat, wordy, essay-like tone breaks the text type and costs you Criterion C.
Brochure — do this
- ¡Descubre el club perfecto para ti!
- ¿Qué te ofrecemos? • Talleres • Excursiones
- ¡Apúntate ya! Llámanos al 600 123 456.
Wrong here — avoid
- En mi opinión, el club resulta interesante.
- El presente texto analiza las actividades.
- Quedo a la espera de su respuesta.
Make it easy to read: A brochure is scanned, not read line by line. Break it into short sections with headings and bullet points, and finish with a clear invitation — that visual shape is half the text type.
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The five parts: Every brochure follows the same shape. Hit all five parts and you've covered the conventions the examiner is looking for.
Brochure — 5 parts
1
Title / slogan
A catchy headline that names what you're promoting. ¡Descubre el Club Juvenil “Aventura”!
2
Inviting intro
A short hook that speaks straight to the reader. ¿Te aburres los fines de semana? Únete a nosotros.
3
Sections with headings
Grouped highlights under headings, with bullet points. ¿Qué te ofrecemos? • Talleres • Excursiones
4
Practical details
The concrete facts: dates, place, price. Cuándo y dónde: de lunes a viernes, en la calle Mayor, 12. Precio: 5 € al mes.
5
Call to action
Tell the reader exactly what to do next. ¡No esperes más, apúntate ya! Llámanos al 600 123 456.
Title/slogan → Intro → Sections → Details → Call to action
Don't skip the frame: Students lose easy Criterion C marks by forgetting the title/slogan or the call to action. They take seconds and show you know the text type — never leave them out.
A model, part by part: Here's a complete brochure built from the five parts above. Read it once for the message, then tap Ver traducción to check the English or the audio button to hear it.
Modelo: las 5 partes en acción
El folleto escrito, parte por parte
- ¡Descubre el Club Juvenil “Aventura”!
- ¿Te aburres los fines de semana? Únete a nosotros y vive experiencias nuevas con gente de tu edad. ¡Aquí siempre pasa algo!
- ¿Qué te ofrecemos? • Talleres de música y fotografía. • Excursiones a la montaña cada mes. • Una sala de juegos abierta toda la tarde.
- Cuándo y dónde: de lunes a viernes, de 17:00 a 20:00, en la calle Mayor, 12. El precio es de solo 5 euros al mes.
- ¡No esperes más, apúntate ya! Llámanos al 600 123 456 o visita nuestra web. ¡Te esperamos!
Por qué puntúa — why it scores: This short brochure earns marks on all three Paper 1 criteria — here's how:
A — Language /12
- Lively, accurate language; direct address (te, nosotros)
- Imperatives & questions: descubre, únete, ¿qué te ofrecemos?
- Correct present tense (ofrecemos, esperamos)
B — Message /12
- Clear purpose: promotes the club AND invites the reader to join
- Ideas developed (activities, times, place, price)
C — Conceptual /6
- Brochure conventions: title/slogan + bullet points + call to action
- Consistent persuasive, practical register
- Enthusiastic, reader-focused tone
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A toolkit you can reuse: Learn a few ready-made phrases for each part. They make your brochure sound natural and save time in the exam. Tap the audio button to hear them.
Para el titular y la introducción (hook)
- ¡Descubre…! / ¡Ven a…! — Discover…! / Come to…!
- ¿Te aburres? ¿Buscas algo nuevo? — Bored? Looking for something new?
- Únete a nosotros y… — Join us and…
Para las secciones (listing what you offer)
- ¿Qué te ofrecemos? — What do we offer you?
- • … • … — bullet points for each highlight
- Además, contamos con… — What's more, we have…
Para los datos y la llamada a la acción
- Cuándo y dónde: … — When and where: …
- El precio es de solo… — The price is only…
- ¡No esperes más, apúntate ya! — Don't wait any longer, sign up now!
Use one from each: One catchy hook, one bullet-point list under a heading, and one closing call to action is plenty — and instantly makes the text feel like the real text type.