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All 10 Flashcards — Measuring behaviour
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Question
What is operationalisation?
Answer
Defining a variable by the exact way it will be measured.
Question
Operationalise 'memory'.
Answer
e.g. the number of words correctly recalled in two minutes.
Question
Quantitative vs qualitative data?
Answer
Quantitative = numbers to compare; qualitative = words and meaning for depth.
Question
What is self-report?
Answer
Asking people directly — questionnaires, rating scales, interviews.
Question
What is observation (as a measure)?
Answer
Watching and recording what people actually do.
Question
One weakness of self-report?
Answer
People may be dishonest or inaccurate about their own behaviour or feelings.
Question
One weakness of observation?
Answer
You see behaviour but not the thoughts or feelings behind it.
Question
Why use more than one measure?
Answer
If different measures agree, the finding is more trustworthy.
Question
Is a questionnaire score the same as stress?
Answer
No — it is a measure of stress, not stress itself.
Question
Which concept is this?
Answer
Measurement — one of the six core concepts.
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Topic 1.4 hub
Measurement
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