Media texts
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an article
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All Flashcards in Topic 2.3
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2.3.114 cards
an article
a written piece for a magazine, newspaper or website that informs and entertains a general reader
a headline
the short, catchy title at the top of an article
a hook (opening line)
the first sentence that grabs the reader's attention — often a question or surprising fact
the body (of an article)
the main part, where the points are developed
a conclusion
the closing part that rounds off the topic
register
how formal or informal the language is, chosen to suit the reader
semi-formal register
informative but lively — the usual register of a magazine article
the general reader
the wide, unnamed audience an article is written for
to engage the reader
to hold the reader's interest and keep them reading
to round off a topic
to finish by neatly tying the topic together
What are the four parts of an article?
Headline → hook → body (developed points) → conclusion.
Does an article have a greeting or a sign-off?
No — unlike a letter or email, an article has neither; it writes for a general reader.
Which register suits a magazine article?
Semi-formal — informative but lively, for a general reader, no slang.
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
2.3.214 cards
opinion column
a short, personal newspaper/blog piece defending one point of view
thesis (in a column)
the main point of view the column argues for
to persuade
to make the reader agree with you
headline
the short, catchy title at the top of the column
rhetorical question
a question asked for effect, not for a real answer
to acknowledge the other side
to admit the opposing view has a point before answering it
register
how formal or informal the language is, chosen to fit the reader
to call for action
to urge the reader to do something ("the time has come to…")
How do you open an opinion column?
A catchy headline (often a question) + a clear first-person stance in the first line.
Name two phrases that state a strong stance.
"I am convinced that…" and "I firmly believe that…" — first person, persuasive.
Why acknowledge the other side in a column?
It shows balance and makes your own argument stronger: "Some will say… However,…"
How is a column different from a news report?
A column takes a side in the first person and persuades; a report is neutral and third-person.
Which register suits an opinion column?
Persuasive and first-person, addressing the reader and arguing a clear view.
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
2.3.314 cards
review
a piece of writing that describes something and gives a judgement on it
to recommend
to tell someone something is worth seeing, reading or doing
plot / storyline
what happens in a story — the sequence of events
to be set in
to take place in a particular time or place
a strength / strong point
a good quality; something done well
a weakness / a flaw
a bad point; something that lets the work down
a spoiler
a detail that gives away the ending and ruins the surprise
gripping
so exciting that you can't stop watching or reading
predictable
easy to guess; with no surprises
overrated
praised more than it deserves
a cliffhanger
a tense, unresolved ending that makes you want more
What are the three jobs of a review?
Describe the work, evaluate it (strengths + weaknesses), and recommend it (or not).
Which register suits a review for a magazine?
Semi-formal and evaluative, written in the first person.
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
2.3.414 cards
interview
a text where one person asks another a series of questions
interviewer
the person who asks the questions
interviewee / guest
the person who answers the questions
to introduce the guest
to present them and say why they are interesting
open question
a question that needs a developed answer (How…? Why…?)
closed question
a question answered with yes/no or one word
follow-up question
a question that picks up on what the guest just said
to thank the guest for their time
the polite closing convention of an interview
semi-formal register
respectful but not stiff — the usual interview register
quotation
the guest's exact words, shown in inverted commas
Name the three conventions of an interview.
Introduce the guest → question–answer pairs → close by thanking them.
Why are open questions better than closed ones?
Open questions (How…? Why…?) invite developed answers; closed ones get only yes/no.
Which register suits an interview?
Semi-formal and polite, kept consistent — no slang.
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
2.3.514 cards
What is a speech (as a text type)?
A text written to be spoken aloud to an audience, addressing them directly.
What is the ONE essential feature of a speech?
It addresses the audience directly (greeting, "you"/"we", rhetorical questions).
Name the 5 parts of a speech, in order.
Greeting + hook → topic statement → signposted body → call to action → memorable close + thanks.
How should a speech to your own classmates sound?
Warm, energetic and direct — addressing them as "you" and "we".
Give a phrase to GREET the audience.
"Good morning / afternoon, everyone." / "Thank you all for being here."
Give a HOOK to open a speech.
A rhetorical question: "How many of you…?" / "Have you ever…?"
Give a phrase to STATE the topic.
"Today I want to talk to you about…"
Give two SIGNPOSTS for the body.
"First… Second… Finally…" / "Another important reason is…"
Give a CALL TO ACTION phrase.
"So I'm asking you to…" / "Let's…" / "Together we can make a difference."
Give a phrase to CLOSE a speech.
"Thank you very much for listening." — plus a short memorable line.
Why signpost and develop the body?
Signposts make points clear; developing each with an example earns Criterion B (message).
What makes a speech close MEMORABLE?
A short, repeatable line just before the thanks (e.g. "Every plate counts").
Which register is WRONG for a speech?
A flat, impersonal report tone with no greeting and no "you".
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
2.3.614 cards
brochure / leaflet
a short printed text that promotes a place, event or service
slogan
a short, catchy line that sums up what you are promoting
headline / title
the eye-catching name at the top of the brochure
call to action
the closing line telling the reader exactly what to do
Discover…! / Come to…!
an energetic way to open a brochure (the hook)
What do we offer you?
a phrase to introduce the highlights / sections
When and where: …
a phrase to give the practical details
Don't wait any longer, sign up now!
a strong closing call to action
bullet point (✓)
a short item in a list, used to make a brochure easy to scan
persuasive register
language that 'sells' an idea and pushes the reader to act
Which register does a brochure use?
Persuasive and practical — short sentences, direct appeals, concrete details; not academic.
Name the five parts of a brochure.
Title/slogan → intro → sections with headings → practical details → call to action.
Which criterion rewards the brochure's conventions?
Criterion C (Conceptual) — title/slogan, bullet-point sections, call to action.
Give one brochure hook and one call to action.
Hook: "Discover…!" Call to action: "Sign up now!"
2.3.714 cards
headline
a short factual title at the top of a report that names the event
lead (opening line)
the first sentence — answers who / what / when / where
the body
the middle paragraphs with details, figures and quotes
to attribute
to say where a fact comes from ("according to…", "the police said")
a source
the person or organisation a fact or quote comes from
a quote
the exact words of a person, attributed: "…," said the mayor.
the closing
the last line, usually about what will happen next
objective
based on facts, not on the writer's personal opinion
to take place
to happen ("the festival took place on Saturday")
a bulletin
a short news broadcast or summary of the latest news
Which register does a news report use?
Objective: third person, past tense, no personal opinion.
Name the parts of a news report.
Headline, lead, body (with figures and a quote), closing.
How do you introduce a fact in a report?
Attribute it to a source: "according to…", "the council said…".
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
2.3.814 cards
essay
a formal piece of writing that argues a debatable topic and reaches a reasoned conclusion
debatable topic
an issue people can reasonably disagree about
argument
a reason given to support or oppose a point of view
for and against
the arguments on each side of a debate; the pros and cons
to weigh up
to consider both sides carefully before deciding
introduction / body / conclusion
the three parts of an essay: frame the debate, argue both sides, give a reasoned opinion
register (of an essay)
formal and impersonal — objective, no chatty greetings
to maintain (that)
to state firmly that something is true
to enforce (a rule)
to make sure a rule is obeyed
How do you open an essay?
Impersonally, framing the topic as a debate: "There is currently a debate about whether…"
Name two argument connectors.
On the one hand… / On the other hand… — also: however, moreover, therefore.
When do you give your opinion in an essay?
Only in the conclusion, and you justify it: "In conclusion, I believe that… because…"
What makes a body argument 'developed'?
It adds a reason or example ('because…', 'since…'), not just a bare claim.
Name the three Paper 1 criteria.
A Language (12), B Message (12), C Conceptual understanding (6).
Topic 2.3 study notes
Full notes & explanations for Media texts
English B exam skills
Paper structures, command terms & tips
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