Media texts

a written piece for a magazine, newspaper or website that informs and entertains a general reader

the short, catchy title at the top of an article

the first sentence that grabs the reader's attention — often a question or surprising fact

the main part, where the points are developed

the closing part that rounds off the topic

how formal or informal the language is, chosen to suit the reader

informative but lively — the usual register of a magazine article

the wide, unnamed audience an article is written for

to hold the reader's interest and keep them reading

to finish by neatly tying the topic together

Headline → hook → body (developed points) → conclusion.

No — unlike a letter or email, an article has neither; it writes for a general reader.

Semi-formal — informative but lively, for a general reader, no slang.

A Language (12), B Message (12), C Conceptual understanding (6).

a short, personal newspaper/blog piece defending one point of view

the main point of view the column argues for

to make the reader agree with you

the short, catchy title at the top of the column

a question asked for effect, not for a real answer

to admit the opposing view has a point before answering it

to urge the reader to do something ("the time has come to…")

A catchy headline (often a question) + a clear first-person stance in the first line.

"I am convinced that…" and "I firmly believe that…" — first person, persuasive.

It shows balance and makes your own argument stronger: "Some will say… However,…"

A column takes a side in the first person and persuades; a report is neutral and third-person.

Persuasive and first-person, addressing the reader and arguing a clear view.

a piece of writing that describes something and gives a judgement on it

to tell someone something is worth seeing, reading or doing

what happens in a story — the sequence of events

to take place in a particular time or place

a good quality; something done well

a bad point; something that lets the work down

a detail that gives away the ending and ruins the surprise

so exciting that you can't stop watching or reading

easy to guess; with no surprises

praised more than it deserves

a tense, unresolved ending that makes you want more

Describe the work, evaluate it (strengths + weaknesses), and recommend it (or not).

Semi-formal and evaluative, written in the first person.

a text where one person asks another a series of questions

the person who asks the questions

the person who answers the questions

to present them and say why they are interesting

a question that needs a developed answer (How…? Why…?)

a question answered with yes/no or one word

a question that picks up on what the guest just said

the polite closing convention of an interview

the guest's exact words, shown in inverted commas

Introduce the guest → question–answer pairs → close by thanking them.

Open questions (How…? Why…?) invite developed answers; closed ones get only yes/no.

Semi-formal and polite, kept consistent — no slang.

A text written to be spoken aloud to an audience, addressing them directly.

It addresses the audience directly (greeting, "you"/"we", rhetorical questions).

Greeting + hook → topic statement → signposted body → call to action → memorable close + thanks.

Warm, energetic and direct — addressing them as "you" and "we".

"Good morning / afternoon, everyone." / "Thank you all for being here."

A rhetorical question: "How many of you…?" / "Have you ever…?"

"Today I want to talk to you about…"

"First… Second… Finally…" / "Another important reason is…"

"So I'm asking you to…" / "Let's…" / "Together we can make a difference."

"Thank you very much for listening." — plus a short memorable line.

Signposts make points clear; developing each with an example earns Criterion B (message).

A short, repeatable line just before the thanks (e.g. "Every plate counts").

A flat, impersonal report tone with no greeting and no "you".

a short printed text that promotes a place, event or service

a short, catchy line that sums up what you are promoting

the eye-catching name at the top of the brochure

the closing line telling the reader exactly what to do

an energetic way to open a brochure (the hook)

a phrase to introduce the highlights / sections

a phrase to give the practical details

a strong closing call to action

a short item in a list, used to make a brochure easy to scan

language that 'sells' an idea and pushes the reader to act

Persuasive and practical — short sentences, direct appeals, concrete details; not academic.

Title/slogan → intro → sections with headings → practical details → call to action.

Criterion C (Conceptual) — title/slogan, bullet-point sections, call to action.

Hook: "Discover…!" Call to action: "Sign up now!"

the first sentence — answers who / what / when / where

the middle paragraphs with details, figures and quotes

to say where a fact comes from ("according to…", "the police said")

the person or organisation a fact or quote comes from

the exact words of a person, attributed: "…," said the mayor.

the last line, usually about what will happen next

based on facts, not on the writer's personal opinion

to happen ("the festival took place on Saturday")

a short news broadcast or summary of the latest news

Objective: third person, past tense, no personal opinion.

Headline, lead, body (with figures and a quote), closing.

Attribute it to a source: "according to…", "the council said…".