Text type: the campaign material
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All 10 Flashcards — Text type: the campaign material
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Question
What is campaign material?
Answer
A text that rallies people to act — vote, sign, join — through persuasion.
Question
What is a slogan?
Answer
A short, memorable, repeatable line that sticks and spreads the message.
Question
How does ‘us vs them’ persuade?
Answer
A ‘we’ against a ‘they’ builds unity and gives readers a side and an enemy.
Question
What do emotive appeals do?
Answer
Stir hope, anger or pride so readers feel moved to act, over careful detail.
Question
Name three campaign features.
Answer
A memorable slogan, ‘us vs them’ framing, and a clear call to action.
Question
What does repetition do in a campaign?
Answer
Builds rhythm and momentum, hammering one idea until it sticks.
Question
First question to ask of campaign material?
Answer
‘How does it make me feel part of something and act?’
Question
Why always a call to action?
Answer
The whole point is to move people — it tells them exactly what to do.
Question
Campaign material vs editorial?
Answer
An editorial argues an opinion; campaign material rallies you to take a specific action.
Question
Common campaign-analysis mistake?
Answer
Summarising the cause instead of analysing the rhetoric that rallies the reader.
Read the notes
Full study notes for Text type: the campaign material
Topic 2.1 hub
Advertising & persuasion
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English A Lang & Lit exam skills
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