Text type: the brochure or leaflet
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Flip to reveal answersWhat is a brochure/leaflet (as a text type)?
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All 10 Flashcards — Text type: the brochure or leaflet
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Question
What is a brochure/leaflet (as a text type)?
Answer
A print text that informs and sells at once — facts wrapped in persuasion.
Question
What two jobs does a brochure do?
Answer
Informs (facts, headings) and sells (positive words, images, call to action).
Question
How does a brochure ‘sweeten’ facts?
Answer
With positive word choices — ‘cosy’, ‘breathtaking’, ‘just steps away’.
Question
Why show only the best bits?
Answer
It's persuading; selecting the appealing side makes the offer look ideal.
Question
Name three brochure features.
Answer
Headings/bullet points, positive selling language, and a call to action.
Question
How does ‘cosy’ work for a small room?
Answer
It re-dresses the flaw of ‘small’ as a charm.
Question
First question to ask of a brochure?
Answer
‘How does it make plain facts feel appealing?’
Question
What does direct address do in a brochure?
Answer
Speaks to the reader (‘your perfect escape’) so the offer feels personal.
Question
Brochure vs advert?
Answer
Both persuade; a brochure carries more information alongside the selling.
Question
Common brochure-analysis mistake?
Answer
Treating it as pure information and missing the persuasive word choice.
Read the notes
Full study notes for Text type: the brochure or leaflet
Topic 2.1 hub
Advertising & persuasion
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English A Lang & Lit exam skills
Paper structures & tips
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