Text type: the advertisement
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Flip to reveal answersWhat is the purpose of an advertisement?
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Question
What is the purpose of an advertisement?
Answer
To persuade you to buy, choose or believe in something.
Question
Name three features of an advert.
Answer
Any of: slogan, brand name/logo, USP, a persuasive image, a call to action.
Question
What is a slogan?
Answer
A short, memorable phrase that sums up a brand.
Question
What is a USP?
Answer
Unique selling point — the one thing that makes a product stand out.
Question
What is a call to action?
Answer
A line telling the reader exactly what to do next (buy now, join today).
Question
Name three persuasive techniques in adverts.
Answer
Any of: imperatives, direct address, flattery/aspiration, FOMO, contrast, bandwagon.
Question
What do the best adverts really sell?
Answer
A feeling or identity (confidence, belonging, freedom) attached to the product.
Question
What is FOMO in an advert?
Answer
Fear of missing out — 'limited', 'don't get left behind' — pushing you to act fast.
Question
What lifts an advert analysis to the top band?
Answer
Naming the feeling sold and showing how words and image build it together.
Question
Why analyse the image as well as the words?
Answer
In adverts the image often does much of the persuading — analyse them together.
Read the notes
Full study notes for Text type: the advertisement
Topic 2.1 hub
Advertising & persuasion
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English A Lang & Lit exam skills
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