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NotesBusiness ManagementTopic 6.7
Unit 6 · Business Management Toolkit · Topic 6.7

IB Business Management — Descriptive statistics

Topic 6.7 covers the use of descriptive statistics in business decision-making, including measures of central tendency (mean, median, mode) and measures of dispersion (range, standard deviation). Students learn to interpret statistical data and apply it to business contexts.

Exam technique guidePractice questions

Key concepts in Descriptive statistics

Key Idea: Statistics turn a page of figures into a few numbers and a picture. This topic is the averages, the spread, the charts, and how to use them without being misled.

Averages

  • Mean: add them up, divide by how many.
  • Median: the middle figure once they are in order.
  • Mode: the figure that comes up most often.

Spread

  • Interquartile range: Q3 − Q1, the spread of the middle half.
  • Standard deviation: how far figures sit from the mean on average.
  • Same mean, bigger spread: harder to plan.

Charts and decisions

  • Bar charts compare; pie charts show shares of one whole.
  • Choose the average that one extreme figure cannot pull.
  • Small samples and old figures can mislead.

The words to know

WordMeansDo not confuse with
Meanthe total divided by the number of figuresthe median
Medianthe middle figure when the figures are in orderthe mean
Modethe figure that occurs most oftenthe highest figure
Interquartile rangeQ3 − Q1: the spread of the middle half of the datathe range, highest − lowest
Standard deviationa measure of how spread out figures are around the meanthe mean itself

Write the working, then the answer with its unit. For a Comment, say what the figure shows about the business and what it means for a decision.

Exam-style question

IB-style questionCalculate[2 marks]

In one week the Market Square shop sold 380, 360, 400, 410, 450, 630 and 380 loaves. Calculate the mean number of loaves sold a day (show all your working).

Model answer plan

See the mark-by-mark plan — for / against / judgement, with marking guidance — in study mode.

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Important: Saturday's 630 pulls Kofi's mean up to 430, while the median is 400. Baking the mean every day would leave bread over on most days. Check the median and the spread before deciding.

Tap each card to check yourself.

Median and mode of Kofi's week? In order: 360, 380, 380, 400, 410, 450, 630. Median 400, mode 380.

High Street and Park Road have similar means. Which is harder to bake for? Park Road: standard deviation 76.5 against High Street's 12.2.

When is a pie chart the right choice? When the parts make up one whole, such as why 200 customers chose the bakery.

Why use the median for pay? One very high salary pulls the mean up; the median shows what a typical worker earns.

One limitation of statistics in a decision? A small or old sample may not show what customers will do next.

What does a large standard deviation tell a manager? Sales swing a lot from day to day, so plans built on the mean will often be wrong.

Exam tips

  • Show the working for every average.
  • Put the unit on every answer.
  • Choose the average that fits the data: the median when one figure is extreme.
  • Read the spread as well as the average.
  • A Comment says what the figure means for the decision.

What you'll learn in Topic 6.7

  • 6.7.1 Mean, median, mode and charts
  • 6.7.2 Quartiles and standard deviation
  • 6.7.3 Using statistics in business decisions

Exam relevance

Business Management is assessed through Paper 1 (case study) and Paper 2 (structured questions). Expect to apply these concepts to business scenarios using appropriate tools and terminology.

Suggested study order: Read the notes for each sub-topic below → test yourself with flashcards → attempt practice questions → review exam technique.

Study resources — 6.7 Descriptive statistics

6.7.1

Mean, median, mode and charts

Notes
6.7.2

Quartiles and standard deviation

Notes
6.7.3

Using statistics in business decisions

Notes

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Topic 6.7 Descriptive statistics forms a core part of Unit 6: Business Management Toolkit in IB Business Management. Mastering these concepts will strengthen your understanding of connected topics across the syllabus and prepare you for exam questions that require analysis, evaluation, and real-world application.

Frequently asked questions

What does Topic 6.7 Descriptive statistics cover in IB Business Management?
Topic 6.7 covers descriptive statistics as part of the IB BM syllabus. Students learn key business concepts, tools, and frameworks that are assessed in Paper 1 (case study) and Paper 2 (structured questions).
How should I revise Descriptive statistics for IB Business Management exams?
Start with the micro-topic notes to build understanding, then use flashcards for key terms and formulas. Practise applying concepts to case study scenarios and review how marks are allocated in IB mark schemes.
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