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NotesBusiness ManagementTopic 6.1
Unit 6 · Business Management Toolkit · Topic 6.1

IB Business Management — SWOT analysis

Topic 6.1 covers how businesses use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate their strategic position. Students learn to conduct a SWOT analysis from case study data and use it to justify strategic recommendations — a skill tested in nearly every IB BM exam.

Exam technique guidePractice questions

What you'll learn in Topic 6.1

  • 6.1.1 What is a SWOT analysis?
  • 6.1.2 Using SWOT for strategic decisions
  • 6.1.3 Writing SWOT-based recommendations

Exam relevance

Business Management is assessed through Paper 1 (case study) and Paper 2 (structured questions). Expect to apply these concepts to business scenarios using appropriate tools and terminology.

Suggested study order: Read the notes for each sub-topic below → test yourself with flashcards → attempt practice questions → review exam technique.

Study resources — 6.1 SWOT analysis

6.1.1

What is a SWOT analysis?

Notes
6.1.2

Using SWOT for strategic decisions

Notes
6.1.3

Writing SWOT-based recommendations

Notes

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Topic 6.1 SWOT analysis forms a core part of Unit 6: Business Management Toolkit in IB Business Management. Mastering these concepts will strengthen your understanding of connected topics across the syllabus and prepare you for exam questions that require analysis, evaluation, and real-world application.

Frequently asked questions

What does Topic 6.1 SWOT analysis cover in IB Business Management?
Topic 6.1 covers swot analysis as part of the IB BM syllabus. Students learn key business concepts, tools, and frameworks that are assessed in Paper 1 (case study) and Paper 2 (structured questions).
How should I revise SWOT analysis for IB Business Management exams?
Start with the micro-topic notes to build understanding, then use flashcards for key terms and formulas. Practise applying concepts to case study scenarios and review how marks are allocated in IB mark schemes.
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