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NotesBusiness ManagementTopic 2.4Causes of demotivation
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2.4.41 min read

Causes of demotivation

IB Business Management • Unit 2

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🌟 Non-Financial Rewards and Demotivation

Big Idea: Non-financial rewards motivate employees without directly paying them more money. They address Herzberg's motivators: the work itself, recognition, responsibility and growth.

Key non-financial methods

  • Job enrichment -- making work more interesting by adding challenge, variety and responsibility. Addresses Herzberg's motivators directly
  • Job enlargement -- widening the range of tasks an employee performs (horizontal expansion). Can reduce boredom but is not always motivating
  • Job rotation -- moving employees between different tasks or departments regularly. Develops broader skills and prevents monotony
  • Empowerment -- giving employees authority and autonomy to make decisions about their work. Shows trust and develops skills
  • Teamworking -- organising employees into teams that collaborate and share responsibility. Addresses Maslow's social needs
  • Recognition and praise -- acknowledging good work publicly or privately. Addresses esteem needs (Maslow Level 4)

Causes of demotivation

  • Poor management and leadership
  • Lack of recognition or appreciation
  • Boring, repetitive work with no variety
  • No career progression or development opportunities
  • Unfair pay or policies
  • Poor working conditions or relationships
  • Excessive workload or unrealistic targets
  • Micromanagement -- removing autonomy and trust
Salah's innovation division at DA used non-financial motivation brilliantly: employees had autonomy to decide when and how they worked (empowerment), they worked on creative new products (job enrichment), and they were given responsibility for entire product developments. This addressed Maslow's self-actualisation and Herzberg's motivators.
The most powerful motivators are often non-financial. Money prevents dissatisfaction, but meaningful work, recognition and autonomy create genuine engagement. 🌟

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the term job enrichment. [2 marks]

Related Business Management Topics

Continue learning with these related topics from the same unit:

2.1.1Functions of HRM
2.1.2Recruitment and selection
2.1.3Training and development
2.1.4Appraisal and performance management
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