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v0.1.1294
NotesSpanish B HLTopic 4.2Audience & tone
Back to Spanish B HL Topics
4.2.33 min read

Audience & tone

IB Spanish B • Unit 4

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Contents

  • What it is
  • The tone table
  • Holding the tone step by step
  • In action
  • Common errors
Who you write to sets the tone: Tone is how formal or informal your Spanish is — and it's set by who reads it and the text type. Two tones matter for Paper 1: informal, built on tú (a friend, a classmate — ¡Hola!, Un abrazo), and formal, built on usted (a company, a teacher, an official — Estimado/a, Atentamente). Choosing the right tone and holding it consistently is what earns Criterion C.
Useful Spanish markers: These Spanish words are the markers that signal each tone — learn them as vocabulary; choosing and holding the tone is explained in English below.
  • informal (tú): ¡Hola! · Un abrazo
  • formal (usted): Estimado/a · Atentamente
  • el saludo · la despedida
Ask: who is reading this?: Before writing, ask who the reader is. A friend → tú; a company, teacher or stranger → usted. Decide once, at the planning stage, and every greeting, verb and sign-off follows from it. Get this right and Criterion C is half-won.
Reader → tone → markers: Match the reader to a tone, and the tone to its markers — the greeting, pronoun and sign-off that signal it. The table below maps the most common readers you'll meet in Paper 1.
ReaderToneMarkers
A friendinformaltú · ¡Hola! · Un abrazo
A company / a teacherformalusted · Estimado/a · Atentamente
A blog audiencesemi-formalcorrect tú/vosotros · title · warm close
Three readers, three tones: Friend → informal (tú, ¡Hola!, Un abrazo) · Company or teacher → formal (usted, Estimado/a, Atentamente) · Blog audience → semi-formal. Lock the reader to its markers and you won't drift mid-answer.

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Choose once, hold throughout: The skill is not just choosing the tone but holding it from first word to last. The four moves: identify the reader, choose tú or usted, match the greeting, sign-off and vocabulary, and keep it consistent throughout.

Choose and hold the tone

1

Identify the reader

Work out who the task asks you to write to — a friend, a teacher, a company, a blog audience.

2

Choose tú or usted

A friend or peer → tú; a company, teacher or official → usted. This single choice drives everything else.

3

Match greeting, sign-off & vocab

Line up the greeting (¡Hola! vs Estimado/a), the sign-off (Un abrazo vs Atentamente) and the vocabulary with your choice.

4

Keep it consistent throughout

Use the same pronoun and verb forms from start to finish — never slip from usted into tú halfway through.

Identify → Choose → Match → Keep

Consistency is the marked thing: Criterion C rewards a tone that's consistent, not just chosen. The classic slip is opening with usted and drifting into tú by the third paragraph. Re-read your verb endings and possessives at the end to catch any drift.
The same request, two tones: Here's one request written twice — once informal (tú) to a friend, once formal (usted) to a college — so you can see the greeting, verb and possessive shift while the message stays the same. The Spanish is the example text; the English explains each shift.

One request, tú vs usted

Watching the tone shift

  1. The same request both ways: asking someone to send you information about a summer course. Only the tone changes — the message stays the same.
  2. «¡Hola, Marta! ¿Me puedes mandar la información de tu curso de verano? Gracias por tu ayuda. Un abrazo, Lucía.»
  3. «Estimado señor: ¿Podría enviarme la información de su curso de verano? Le agradezco su ayuda. Atentamente, Lucía García.»
  4. The key shifts: greeting ¡Hola! → Estimado señor · verb puedes → podría · possessive tu → su · sign-off Un abrazo → Atentamente. Change all four together — never mix them — to keep the tone consistent.
Four markers move together: Notice the greeting, verb, possessive and sign-off all change together — ¡Hola!→Estimado señor, puedes→podría, tu→su, Un abrazo→Atentamente. They're a set: switch all four or none. Mixing them is the fastest way to lose Criterion C.

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Consistent tone vs costly slips: Tone marks are usually lost to mixing tú and usted, being too casual for a formal reader, or a greeting and sign-off that clash with the tone. Here's the contrast.

Consistent tone

  • Choose tú or usted and keep it throughout.
  • Use usted with a company or teacher.
  • Make the greeting and sign-off match the tone.
  • Match the vocabulary to the reader.

Common mistakes

  • Mix tú and usted in the same text.
  • Be too casual for a formal reader.
  • Use a greeting or sign-off that clashes with the tone.
  • Drift tone halfway without noticing.
Re-read your verb endings: The mixing error hides in verb endings and possessives — you greet with Estimado/a but write puedes and tu later. At the end, scan every verb and possessive against your chosen tone. One consistent tone protects Criterion C.

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Reescribe esta frase formal en el registro informal (tú), para un amigo: «Estimado señor: ¿sería tan amable de indicarme su dirección?» (una frase) [2 marks]

Related Spanish B HL Topics

Continue learning with these related topics from the same unit:

4.1.1Format & rubric
4.1.2Marking criteria
4.2.1Planning your answer
4.2.2Choosing the text type
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