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Question
What is the emic approach?
Answer
Studying behaviour from within a culture, on its own terms and meanings.
Question
Emic vs etic?
Answer
Emic = inside, on the culture's terms; etic = outside, to compare cultures.
Question
What methods does emic research use?
Answer
In-depth methods — interviews, case studies, immersion.
Question
How does emic reduce ethnocentrism?
Answer
It uses the culture's own concepts rather than imposing outside standards.
Question
One strength of the emic approach?
Answer
Rich, context-sensitive understanding of what a behaviour means to people.
Question
One limitation of the emic approach?
Answer
Findings are hard to generalise or compare across cultures.
Question
Why combine emic with etic?
Answer
Emic gives depth/meaning; etic allows comparison — together they balance out.
Question
Give an example of an emic study.
Answer
Living alongside a community to understand what their mourning rituals mean to them.
Question
Which concept does emic link to?
Answer
Perspective — it takes the insider's viewpoint.
Question
Is emic research quick to do?
Answer
No — it is often time-consuming and immersive.
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Topic 2.3 hub
Sociocultural approach
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