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All 10 Flashcards — Cultural bias
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Question
What is cultural bias?
Answer
Judging or measuring one culture by the standards of another.
Question
What is ethnocentrism?
Answer
Seeing your own culture as the normal or correct one, and judging others by it.
Question
What is the emic approach?
Answer
Studying a culture from the inside, on its own terms and in its own concepts.
Question
What is the etic approach?
Answer
Comparing cultures from the outside using shared, general measures.
Question
What is an imposed etic?
Answer
Using a method built in one culture on another as if it were neutral for everyone.
Question
Why does cultural bias matter?
Answer
It makes conclusions unfair and can cause real harm, like wrong diagnoses or unfair testing.
Question
One way to reduce cultural bias?
Answer
Use emic methods, local researchers, and translate then back-translate the measure.
Question
What is 'back-translation'?
Answer
Translating a measure into a language and back again to check the meaning survived.
Question
What are WEIRD samples?
Answer
Western, Educated, Industrialised, Rich, Democratic — over-used and wrongly treated as universal.
Question
Which two concepts does cultural bias link to?
Answer
Bias (mainly) and perspective (one culture's viewpoint treated as the truth for all).
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Full study notes for Cultural bias
Topic 1.1 hub
Bias
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