Practice Flashcards
Flip to reveal answersHow is a website read?
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All 10 Flashcards — Text type: the website
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Question
How is a website read?
Answer
Scanned, not read word-for-word — headings and images guide skimming.
Question
What is a 'call to action' on a website?
Answer
The button/link for the click they want (Buy, Join, Sign up, Donate).
Question
Why do websites use direct address (‘you’)?
Answer
It makes the service feel personal and speaks to each visitor.
Question
What is 'visual hierarchy'?
Answer
The way size, colour and position steer the eye to what matters most first.
Question
Name three website features to analyse.
Answer
Headings for scanning, a clear call to action, and image/layout hierarchy.
Question
First question to ask of a web page?
Answer
‘Where does the design send my eye — and my click?’
Question
Why is the biggest element analysed first?
Answer
Hierarchy: size and position signal what the page wants you to notice first.
Question
Website vs printed poster?
Answer
Both use design, but a site adds clickable calls to action and navigation.
Question
How do you turn a button into analysis?
Answer
Say what its colour/placement DOES — pulls the eye, makes the action feel easy.
Question
Common website-analysis mistake?
Answer
Reading only the paragraphs and ignoring design, buttons and hierarchy.
Read the notes
Full study notes for Text type: the website
Topic 2.3 hub
Online & digital
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English A Lang & Lit exam skills
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