Linking technique to meaning, purpose & audience
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Flip to reveal answersWhat are the three lenses for the ‘so what’?
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All 10 Flashcards — Linking technique to meaning, purpose & audience
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Question
What are the three lenses for the ‘so what’?
Answer
Meaning (what it signifies), purpose (what the text is for), audience (who it targets).
Question
The core analytical move?
Answer
Technique → effect → so what (link to meaning/purpose/audience).
Question
Meaning vs purpose?
Answer
Meaning = what the choice signifies; purpose = what the text is trying to do.
Question
What is the ‘audience’ lens?
Answer
Linking the effect to who the text targets and how it works on them.
Question
How many lenses must a point use?
Answer
At least one — the clearer the link, the higher the mark.
Question
A linking phrase for purpose?
Answer
‘which serves the purpose of…’ / ‘furthering its aim to…’.
Question
A linking phrase for audience?
Answer
‘which targets…’ / ‘which appeals to…’.
Question
A linking phrase for meaning?
Answer
‘which suggests…’ / ‘which implies…’.
Question
The commonest weak analysis?
Answer
Feature-spotting — naming a device with no effect and no so-what.
Question
Where did you learn to SPOT purpose and audience?
Answer
In 1.1 — here you LINK your techniques to them.
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Full study notes for Linking technique to meaning, purpose & audience
Topic 1.8 hub
Building Excellent Analysis
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