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Flip to reveal answersWhat are the three ACT stages and their qualities?
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All 4 Flashcards — The ACT model
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Question
What are the three ACT stages and their qualities?
Answer
Attract — desirability. Converse — usability. Transact — usefulness. The user notices it, works out what it does, and gets what they came for.
Question
Why does the order matter?
Answer
Each stage is a filter. A product that fails to attract is never used however good it is, and one that attracts but cannot be understood is returned.
Question
Why is failing at attract the hardest failure to see?
Answer
Nobody reports not having picked a product up. The company sees poor sales with good reviews and often blames the marketing instead.
Question
How do ACT and the four pleasures fit together?
Answer
ACT is the sequence; the pleasures are what is felt at each stage. Physio and ideo dominate attract, psycho dominates converse, and usefulness decides transact.
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Topic 9.3 hub
Beyond usability
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