Practice Flashcards
Name the four pleasures.
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All Flashcards in Topic 9.3
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9.3.14 cards
Name the four pleasures.
Physio — how it feels to the body. Socio — what it does between people. Psycho — how it feels to think with. Ideo — whether it matches what the user believes.
What turns a pleasure claim into a mark?
A design decision behind it. "The dial is weighted and damped so it turns with resistance" is physio-pleasure; "it feels premium" is an adjective.
Why does ideo-pleasure depend on the user?
It is agreement with the user's values, so a recycled material is a real pleasure to one buyer and irrelevant to another.
Why may a product ignore one of the pleasures?
Not every product should chase all four. A smoke alarm has almost no socio-pleasure and should not try, and saying so shows the framework is being used.
9.3.24 cards
What are the three ACT stages and their qualities?
Attract — desirability. Converse — usability. Transact — usefulness. The user notices it, works out what it does, and gets what they came for.
Why does the order matter?
Each stage is a filter. A product that fails to attract is never used however good it is, and one that attracts but cannot be understood is returned.
Why is failing at attract the hardest failure to see?
Nobody reports not having picked a product up. The company sees poor sales with good reviews and often blames the marketing instead.
How do ACT and the four pleasures fit together?
ACT is the sequence; the pleasures are what is felt at each stage. Physio and ideo dominate attract, psycho dominates converse, and usefulness decides transact.
Topic 9.3 study notes
Full notes & explanations for Beyond usability
Design Technology exam skills
Paper structures, command terms & tips
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