Unit 4: Marketing
Topic 4.5: The 7 Ps of the Marketing Mix Questions
Practice 20 exam-style questions for IB Business Management Topic 4.5. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
1define2 marks
Define the term distribution channel.
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Define the term unique selling point (USP).
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A small bakery has unit cost $1.20 and wants a 50% mark-up on cost. Calculate the selling price.
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Distinguish between a tangible product and an intangible product, using one example of each.
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Distinguish between a tangible product and an intangible product, using one example of each.
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Explain one reason why price is often described as the only element of the marketing mix that generates revenue.
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Explain one reason why price is often described as the only element of the marketing mix that generates revenue.
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Define the term distribution channel.
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Define the term penetration pricing.
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Unlock Question11calculate2 marks
A small bakery has unit cost $1.20 and wants a 50% mark-up on cost. Calculate the selling price.
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Unlock Question12define2 marks
Define the term unique selling point (USP).
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Unlock Question13construct4 marks
Construct a simple product position map for four smartphone brands using price (low to high) and camera quality (low to high).
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A juice company sells 12 flavours. Sales are falling for 5 flavours and production costs are rising. Outline two reasons why managing a product portfolio can reduce risk.
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Explain one factor (other than cost) that could influence a business’s choice of distribution channel.
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A business sells a digital product (a language-learning subscription). Explain why a direct distribution channel is often suitable.
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A business sets price using cost-plus pricing. Outline two limitations of cost-plus pricing.
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Unlock Question18identify2 marks
A supermarket sells milk at a very low price to attract customers who then buy other items. Identify this pricing strategy.
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Explain one way that product design could influence customer choice.
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A premium coffee brand wants to maintain an exclusive image. Suggest a pricing strategy that supports this aim.
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