Unit 1: Introduction to Business Management
Topic 1.6: Multinational Companies (MNCs) Questions
Practice 20 exam-style questions for IB Business Management Topic 1.6. Review the question stems below, then unlock the full Question Bank to access markschemes, model answers, and AI grading.
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Define the term host country.
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State two possible benefits that an MNC can bring to a host country.
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Define the term standardisation in global marketing.
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Define the term adaptation in global marketing.
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A fast food chain keeps its logo and core menu the same worldwide but adds local menu items in each country. Identify the strategy being used.
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Define the term host country.
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State two possible benefits that an MNC can bring to a host country.
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Define the term standardisation in global marketing.
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Define the term adaptation in global marketing.
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A fast food chain keeps its logo and core menu the same worldwide but adds local menu items in each country. Identify the strategy being used.
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Explain one advantage of standardisation for an MNC.
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Explain one disadvantage of standardisation when entering culturally different markets.
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Explain one advantage of standardisation for an MNC.
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Explain one disadvantage of standardisation when entering culturally different markets.
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A fast food MNC enters a host country and rapidly gains market share. Explain one possible impact on local small businesses.
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A luxury fashion brand wants to maintain a consistent global image. Explain why standardisation may support this objective.
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Explain one way an MNC can increase tax revenue in a host country.
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A clothing MNC opens a factory in Country A and hires 1,200 workers. Identify one positive impact on the host country and explain it.
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A mining MNC is accused of polluting a river in its host country. Explain one negative impact on the host country and one stakeholder group most affected.
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Explain the term profit repatriation and why it may be a problem for a host country.
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