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NotesBusiness ManagementTopic 4.5
Unit 4 · Marketing · Topic 4.5

IB Business Management — The seven Ps of the marketing mix

Topic 4.5 analyses the extended marketing mix (product, price, place, promotion, people, process, physical evidence) and how businesses combine these elements to create a coherent marketing strategy. Students evaluate real-world marketing mix decisions and justify recommendations.

Exam technique guidePractice questions

What you'll learn in Topic 4.5

  • 4.5.1 Product
  • 4.5.2 Price
  • 4.5.3 Place
  • 4.5.4 Promotion
  • 4.5.5 People, process and physical evidence
  • 4.5.6 Adapting the marketing mix

Exam relevance

Business Management is assessed through Paper 1 (case study) and Paper 2 (structured questions). Expect to apply these concepts to business scenarios using appropriate tools and terminology.

Suggested study order: Read the notes for each sub-topic below → test yourself with flashcards → attempt practice questions → review exam technique.

Study resources — 4.5 The seven Ps of the marketing mix

4.5.1

Product

Notes
4.5.2

Price

Notes
4.5.3

Place

Notes
4.5.4

Promotion

Notes
4.5.5

People, process and physical evidence

Notes
4.5.6

Adapting the marketing mix

Notes

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Topic 4.5 The seven Ps of the marketing mix forms a core part of Unit 4: Marketing in IB Business Management. Mastering these concepts will strengthen your understanding of connected topics across the syllabus and prepare you for exam questions that require analysis, evaluation, and real-world application.

Frequently asked questions

What does Topic 4.5 The seven Ps of the marketing mix cover in IB Business Management?
Topic 4.5 covers the seven ps of the marketing mix as part of the IB BM syllabus. Students learn key business concepts, tools, and frameworks that are assessed in Paper 1 (case study) and Paper 2 (structured questions).
How should I revise The seven Ps of the marketing mix for IB Business Management exams?
Start with the micro-topic notes to build understanding, then use flashcards for key terms and formulas. Practise applying concepts to case study scenarios and review how marks are allocated in IB mark schemes.
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