Key Idea: Media texts are written for the public: articles, opinion columns, reviews, interviews, speeches, brochures, and news reports. Each has its own reader, tone and parts.
Article
- For a general reader: informative but lively. No greeting, no sign-off.
- Parts: headline, hook, first point, second point, conclusion.
- {{¿Qué hay detrás de…? … En definitiva,…|What lies behind…? … In short,…}}
Opinion column
- Your own view, in the first person, to persuade.
- Parts: title, your stance, the argument, a rhetorical question or counterpoint, conclusion.
- {{creo, defiendo, estoy convencido/a|I believe, I defend, I am convinced}}
- Make your stance clear early. Never bury it.
Review
- Describe a work, then judge it, then recommend it.
- Name its strengths and one weakness, without spoiling the ending.
- {{me ha encantado, lo mejor es…|I loved it, the best thing is…}}
Interview
- A conversation written down, semi-formal with usted. Don't mix in tú.
- Parts: introduction, three questions with their answers, closing thanks.
Speech
- Spoken to an audience, with vosotros.
- Parts: address, hook, points, call to action, a memorable close.
- {{Buenos días a todos. … Muchas gracias.|Good morning everyone. … Thank you very much.}}
- Signposts such as {{en primer lugar, por último|first of all, finally}}, rhetorical questions and repetition.
Brochure
- Persuasive and practical, for a wide audience.
- Parts: title or slogan, intro, sections, details, call to action.
- Headings, bullet points, short sentences and imperatives: {{¡Descubre! … ¡Apúntate ya!|Discover! … Sign up now!}}
News report
- Reports an event in the third person and the past tense. Facts only.
- Parts: headline, lead, details, a quote, closing.
- {{Ayer tuvo lugar… «…», declaró…|Yesterday … took place… “…,” declared…}}
The column and the review speak as «I». The news report stays objective.
Which text type ends with a recommendation? The review.
Which one has no greeting and no sign-off? The article.
Which tense does a news report use? The past.
Which register does an interview use? Usted: semi-formal.
How does a speech end? With a memorable close and «Muchas gracias».