People show their values in what they say and do: Tom spends every spring Saturday counting birds. Organisations show theirs too.
Adverts
- The builder's poster shows children by a pond.
The media
- The local paper's headline: Homes for our children.
Policies and actions
- The council's target: 300 new homes a year.
What the builder says
- We build in harmony with nature.
What the builder does
- Drains the only marsh nearby.
When values clash: Maya and Tom want different things from one plan. That pull is a tension. It happens between organisations too: a wildlife charity against a building firm.
When an organisation's words and actions disagree, trust the actions.
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How this comes up: You get a plan or an issue, and you explain how two groups might see it.
Outline how two different groups might see a plan to build a wind farm on the hills above a village.
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The trap: A view with no reason is only half a point. The family supports it is half. The family supports it because their bills would fall is whole.
And cover both groups: four points about one group cannot all count.