Key Idea: These two walkthroughs show a full analysis of an advertisement and of an opinion column. The text types differ, but the shape of the answer stays the same.
| Part | Advertisement | Opinion column |
|---|---|---|
| Introduction | Identify the advert; thesis on its persuasion | Identify the column; thesis on HOW it persuades |
| 3 paragraphs | Advert choices grouped by effect, each evaluated | Rhetoric evaluated: paradox, voice, structure |
| Conclusion | Overall effect: it sells comfort, not coffee | Overall effect: a word redefined, a reader unsettled |
Using the walkthroughs
- Copy the method, not the exact words. Your exam text is unseen.
- Link each point to the target audience and your thesis.
- In a column, analyse how the writer argues, not whether you agree.
Learn the shape once and use it on any text type.
Should you memorise a walkthrough's wording? No. Your exam text will be different.
Does the method change for a column? No. Only the text type changes.
What strong device is evaluated in the column walkthrough? The antithesis between 'a notification' and 'someone noticing'.
What lifts an advert analysis? Evaluating the effects and tying each one to the audience.