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All 4 Flashcards — The four pleasures
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Question
Name the four pleasures.
Answer
Physio — how it feels to the body. Socio — what it does between people. Psycho — how it feels to think with. Ideo — whether it matches what the user believes.
Question
What turns a pleasure claim into a mark?
Answer
A design decision behind it. "The dial is weighted and damped so it turns with resistance" is physio-pleasure; "it feels premium" is an adjective.
Question
Why does ideo-pleasure depend on the user?
Answer
It is agreement with the user's values, so a recycled material is a real pleasure to one buyer and irrelevant to another.
Question
Why may a product ignore one of the pleasures?
Answer
Not every product should chase all four. A smoke alarm has almost no socio-pleasure and should not try, and saying so shows the framework is being used.
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Topic 9.3 hub
Beyond usability
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