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Flip to reveal answersWhat three clauses make a problem statement?
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All 4 Flashcards — Defining the problem
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Question
What three clauses make a problem statement?
Answer
WHO has the problem (a recruitable group), what they NEED A WAY TO do (an outcome, never a product), and BECAUSE — the research insight with its evidence.
Question
Why must a problem statement avoid naming a solution?
Answer
Because every idea generated afterwards becomes a variation of that one solution, so ideation has been decided before any analysis happened.
Question
How do you test your own problem statement?
Answer
Could someone else recruit your users from it? Does it name an outcome rather than a product? Is the BECAUSE something you found out? Would three very different ideas all satisfy it?
Question
What is the problem statement used for at the END of a project?
Answer
It is what the final evaluation is judged against — whether the stated need is now met. A statement too vague to answer that was never specific enough.
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Topic 6.1 hub
The design process
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