Practice Flashcards
Flip to reveal answersWhat does the empathize stage actually produce?
Track your progress — Sign up free to save your progress and get smart review reminders based on spaced repetition.
All 4 Flashcards — Empathising: personas
Sign up free to track progress and get spaced-repetition review schedules.
Question
What does the empathize stage actually produce?
Answer
Findings about users' experience, motivations and interactions — written up as a persona for each user group, plus a journey with pain points.
Question
Why is a workaround strong evidence?
Answer
It is a problem the user found serious enough to solve themselves, so it shows both the problem and the kind of solution that is acceptable to them.
Question
How do you handle conflicting user groups?
Answer
Name the groups, choose a primary and say why, then accommodate the others where it costs the primary nothing — resolving the conflict with a feature rather than averaging it.
Question
Why do motivations matter as well as needs?
Answer
They explain behaviour that otherwise looks irrational. A patient unwilling to be a nuisance will not press a call button, which rules out solutions that depend on asking for help.
Read the notes
Full study notes for Empathising: personas
Topic 6.1 hub
The design process
More from Topic 6.1
All flashcards in this topic
Design Technology exam skills
Paper structures & tips
Track your progress with spaced repetition
Sign up free — Aimnova tells you exactly which cards to review and when, so you remember everything before your IB exam.
Start Free