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Flip to reveal answersWhat are design ideas compared against?
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All 4 Flashcards — Analysing your ideas
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Question
What are design ideas compared against?
Answer
The design specification and user needs — never personal preference. Criteria in the rows, ideas in the columns, every cell scored.
Question
In what order is a comparison matrix read?
Answer
Score every cell, remove anything that fails an essential criterion, then use the desirables to choose between the survivors, and finally check the survivor against the persona.
Question
Why must you never add the columns up?
Answer
Because several small desirables can then outvote a single essential — the exact decision the essential-desirable split exists to prevent.
Question
What does iterative analysis of ideas normally produce?
Answer
An improved idea rather than a winner: the comparison shows which part of each idea was doing the work, and the developed design takes the best parts of several.
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Topic 6.1 hub
The design process
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