Research methods
Practice Flashcards
Flip to reveal answersName the six user-centred research methods in the guide.
Track your progress — Sign up free to save your progress and get smart review reminders based on spaced repetition.
All 4 Flashcards — Research methods
Sign up free to track progress and get spaced-repetition review schedules.
Question
Name the six user-centred research methods in the guide.
Answer
Field research, task analysis, user observation, interviews, surveys and focus groups.
Question
What is the difference between watching methods and asking methods?
Answer
Watching methods (field research, observation, task analysis) show what users DO. Asking methods (interviews, focus groups, surveys) report what users SAY. The gap between them is where design opportunities hide.
Question
When is a survey the right method?
Answer
When you need to measure how COMMON something is across a population — after a deeper method has told you what to ask about.
Question
What is the main weakness of a focus group?
Answer
One confident participant can pull the whole room, so the result reflects the loudest voice rather than the user population.
Read the notes
Full study notes for Research methods
Topic 2.1 hub
User-centred research methods
More from Topic 2.1
All flashcards in this topic
Design Technology exam skills
Paper structures & tips
Track your progress with spaced repetition
Sign up free — Aimnova tells you exactly which cards to review and when, so you remember everything before your IB exam.
Start Free