IB Business Management — Topic 2.4

Motivation and demotivation

Topic 2.4 covers the major motivation theories (Taylor, Maslow, Herzberg, Adams, Pink) and their practical application in business. Students evaluate financial and non-financial motivators, assess their effectiveness, and analyse how demotivation impacts productivity.

Sub-topics in Topic 2.4

2.4.1Motivation theory — Maslow2.4.2Motivation theory — Herzberg2.4.3Financial and non-financial rewards2.4.4Causes of demotivation

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