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NotesBusiness ManagementTopic 2.4
Unit 2 · Human Resource Management · Topic 2.4

IB Business Management — Motivation and demotivation

Topic 2.4 covers the major motivation theories (Taylor, Maslow, Herzberg, Adams, Pink) and their practical application in business. Students evaluate financial and non-financial motivators, assess their effectiveness, and analyse how demotivation impacts productivity.

Exam technique guidePractice questions

What you'll learn in Topic 2.4

  • 2.4.1 Motivation theory — Maslow
  • 2.4.2 Motivation theory — Herzberg
  • 2.4.3 Financial and non-financial rewards
  • 2.4.4 Causes of demotivation

Exam relevance

Business Management is assessed through Paper 1 (case study) and Paper 2 (structured questions). Expect to apply these concepts to business scenarios using appropriate tools and terminology.

Suggested study order: Read the notes for each sub-topic below → test yourself with flashcards → attempt practice questions → review exam technique.

Study resources — 2.4 Motivation and demotivation

2.4.1

Motivation theory — Maslow

Notes
2.4.2

Motivation theory — Herzberg

Notes
2.4.3

Financial and non-financial rewards

Notes
2.4.4

Causes of demotivation

Notes

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Topic 2.4 Motivation and demotivation forms a core part of Unit 2: Human Resource Management in IB Business Management. Mastering these concepts will strengthen your understanding of connected topics across the syllabus and prepare you for exam questions that require analysis, evaluation, and real-world application.

Frequently asked questions

What does Topic 2.4 Motivation and demotivation cover in IB Business Management?
Topic 2.4 covers motivation and demotivation as part of the IB BM syllabus. Students learn key business concepts, tools, and frameworks that are assessed in Paper 1 (case study) and Paper 2 (structured questions).
How should I revise Motivation and demotivation for IB Business Management exams?
Start with the micro-topic notes to build understanding, then use flashcards for key terms and formulas. Practise applying concepts to case study scenarios and review how marks are allocated in IB mark schemes.
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