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Using statistics in business decisions

IB Business Management • Unit 6

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📊 How statistics help managers

  • Identify trends — are sales growing or declining?
  • Compare performance — how does this branch compare to another?
  • Forecast the future — predict demand based on past data
  • Spot problems — unusually high or low figures signal issues
  • Support decisions — data-backed arguments are more convincing than gut feelings
Example: A manager sees average customer satisfaction is 4.2/5 but the standard deviation is high. This means some customers love the service while others hate it — inconsistency is the real problem to fix.

⚠️ Limitations of statistics

  • Data can be misleading if the sample is too small or biased
  • Statistics show WHAT happened, not WHY it happened
  • Past data doesn't guarantee future results
  • Numbers can be manipulated or cherry-picked to support a preferred conclusion
  • Qualitative factors (motivation, culture, reputation) aren't captured by numbers
Statistics are a tool, not the answer. Use them to inform decisions, but also consider context, judgement and qualitative factors! 🧮+🧠

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📊 Constructing Charts and Graphs

The May 2025 exam asked students to DRAW a stacked bar chart (4 marks) and a pie chart (2 marks). You must be able to construct these, not just read them!

Bar charts (simple and stacked)

  • Simple bar chart — one bar per category, height shows the value
  • Stacked bar chart — bars divided into segments showing subcategories
  • Must include: title, labelled x-axis (categories) and y-axis (values/scale)
  • Use a ruler and draw to scale
  • Include a key/legend if using colours or patterns for different segments
  • Bars should be equal width with equal gaps
Stacked bar chart example: A company has 200 employees in 2023 (80 full-time, 70 part-time, 50 temporary) and 250 in 2024 (100 full-time, 90 part-time, 60 temporary). Draw two bars, each divided into three coloured segments. The total height of each bar = total employees for that year.

Pie charts

  • Shows proportions of a whole (must add up to 100% or 360 degrees)
  • To calculate degrees: (value divided by total) multiplied by 360
  • To calculate percentage: (value divided by total) multiplied by 100
  • Label each segment with category name AND percentage or value
  • Use a protractor for accuracy in exams
  • Include a title
Pie chart example: 50 employees — 25 have degrees (50%), 15 have diplomas (30%), 10 have school qualifications (20%). Degrees: 25/50 x 360 = 180 degrees. Diplomas: 15/50 x 360 = 108 degrees. School: 10/50 x 360 = 72 degrees.

Marking criteria checklist

  • Fully labelled axes (bar chart) or segments (pie chart)
  • Drawn to scale using a ruler or protractor
  • Clear title
  • Key or legend if multiple categories
  • Accurate data plotting
  • Not to scale = maximum 3 out of 4 marks
  • Missing labels = maximum 2 out of 4 marks

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