💰 Financial forecasts
The financial section is what investors care about most. It shows whether the business can survive and grow.
- Cash flow forecast — predicted cash coming in and going out each month
- Projected profit and loss — expected revenue minus expected costs
- Break-even analysis — how many units must be sold to cover costs
- Start-up costs — one-off costs needed to launch
- Sources of finance — loans, savings, investors, grants
Financial forecasts are educated guesses — they won't be perfectly accurate, but they show you've done your homework! 🧮
📣🏭 Marketing and operations
Marketing strategy section
- Who is your target market?
- What is your marketing mix (product, price, place, promotion)?
- How will you compete with existing businesses?
- What makes your product different (USP)?
Operations section
- How will you produce the product or deliver the service?
- Where will you operate (location)?
- What equipment and technology do you need?
- Who are your suppliers?