🌍 Methods of Entering International Markets
Big Idea: Businesses can enter international markets in several ways, each with different levels of risk, control and investment.
- Exporting — selling domestic products abroad. Low risk but limited control
- Licensing/franchising — allowing a foreign business to use your brand. Low investment but shared profits
- Joint venture — partnering with a local firm to share costs, risks and knowledge
- Foreign direct investment (FDI) — setting up operations in another country. High control but high cost
- E-commerce — selling online to international customers. Low cost but logistics can be complex