The brochure: A brochure (die Broschüre / der Prospekt) is a short promotional text that invites the reader to do something — join a club, visit a place, sign up for an event.
When and why it matters
- In Paper 1 you choose it when the task tells you to promote or advertise something to a wide audience.
- It's part of Unit 2: Text Types.
- The marks come from getting its conventions and register right (Criterion C), not just the message.
- die Broschüre / der Prospekt
- the brochure / leaflet
- der Slogan
- the slogan / catchy line
- die Überschrift
- the headline / title
- der Abschnitt mit Zwischenüberschrift
- a section with a heading
- der werbende Stil
- persuasive register (it sells the idea)
- die Handlungsaufforderung
- the call to action (melde dich an, komm, entdecke)
Spot it in the task: The task asks you to promote something. „Schreibe eine Broschüre für…“, „Gestalte einen Prospekt, der … bewirbt“, „Wirb für eine Veranstaltung“ → a brochure. If it said „Schreibe deinem Freund/deiner Freundin“ you'd switch to an informal email (a different text type). Always read what the task wants the text to do first.
Real tasks where it was an option
- Promote the school library’s reading festival (SL Nov 2023)
- Promote a weekend festival of sport, music and film (SL May 2022)
- Promote a sustainable-tourism event to young people (HL May 2023)
- Raise awareness of paper waste at school (SL Nov 2022)
Conventions the examiner checks
- ein Slogan als Überschrift
- Short sections with subheadings, practical information
- Wann? Wo? Kontakt: …
Traps that cost Criterion C
- Long paragraphs like an essay
- No practical information
- No subheadings
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Keep it persuasive and practical: Sound enthusiastic and helpful, not academic.
How to write it
- Use short, punchy sentences.
- Use direct appeals to the reader: questions and the imperative — „entdecke“, „melde dich an“.
- Give concrete details.
Consistency matters: A flat, wordy, essay-like tone breaks the text type and costs you Criterion C.
Brochure — do this
- Entdecke den perfekten Club für dich!
- Was bieten wir dir? • Workshops • Ausflüge
- Melde dich gleich an! Ruf uns unter 0151 234 567 an.
Wrong here — avoid
- Meiner Meinung nach ist der Club interessant.
- Der vorliegende Text analysiert die Aktivitäten.
- Ich verbleibe in Erwartung Ihrer Antwort.
Make it easy to read: A brochure is scanned, not read line by line. Break it into short sections with headings and bullet points, and finish with a clear invitation — that visual shape is half the text type.
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The five parts: Every brochure follows the same shape. Hit all five parts and you've covered the conventions the examiner is looking for.
Brochure — 5 parts
1
Title / slogan
A catchy headline that names what you're promoting. „Entdecke den Jugendclub „Abenteuer“!“
2
Inviting intro
A short hook that speaks straight to the reader. „Langweilst du dich am Wochenende? Komm zu uns.“
3
Sections with headings
Grouped highlights under headings, with bullet points. „Was bieten wir dir? • Workshops • Ausflüge“
4
Practical details
The concrete facts: dates, place, price. „Wann und wo: Montag bis Freitag, in der Hauptstraße 12. Preis: 5 € im Monat.“
5
Call to action
Tell the reader exactly what to do next. „Warte nicht länger, melde dich gleich an! Ruf uns unter 0151 234 567 an.“
Title/slogan → Intro → Sections → Details → Call to action
Don't skip the frame: Students lose easy Criterion C marks by forgetting the title/slogan or the call to action. They take seconds and show you know the text type — never leave them out.
A model, part by part: Here's a complete brochure built from the five parts above. Read it once for the message, then tap Übersetzung anzeigen to check the English or the audio button to hear it.
Modell: die 5 Teile in Aktion
Die fertige Broschüre, Teil für Teil
- Entdecke den Jugendclub „Abenteuer“!
- Langweilst du dich am Wochenende? Komm zu uns und erlebe Neues mit Gleichaltrigen. Bei uns ist immer etwas los!
- Was bieten wir dir? • Workshops für Musik und Fotografie. • Jeden Monat Ausflüge in die Berge. • Einen Spieleraum, der den ganzen Nachmittag geöffnet ist.
- Wann und wo: von Montag bis Freitag, 17:00 bis 20:00 Uhr, in der Hauptstraße 12. Der Preis beträgt nur 5 Euro im Monat.
- Warte nicht länger, melde dich gleich an! Ruf uns unter 0151 234 567 an oder besuche unsere Webseite. Wir freuen uns auf dich!
Warum es punktet — why it scores: This short brochure earns marks on all three Paper 1 criteria — here's how:
A — Language /12
- Lively, accurate language; direct address (du, wir)
- Imperatives & questions: „entdecke“, „komm“, „was bieten wir dir?“
- Correct present tense (bieten, freuen uns)
B — Message /12
- Clear purpose: promotes the club AND invites the reader to join
- Ideas developed (activities, times, place, price)
C — Conceptual /6
- Brochure conventions: title/slogan + bullet points + call to action
- Consistent persuasive, practical register
- Enthusiastic, reader-focused tone
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A toolkit you can reuse: Learn a few ready-made phrases for each part. They make your brochure sound natural and save time in the exam. Tap the audio button to hear them.
Für die Überschrift und die Einleitung (hook)
- Entdecke…! / Komm zu…! — Discover…! / Come to…!
- Langweilst du dich? Suchst du etwas Neues? — Bored? Looking for something new?
- Komm zu uns und… — Join us and…
Für die Abschnitte (listing what you offer)
- Was bieten wir dir? — What do we offer you?
- • … • … — bullet points for each highlight
- Außerdem haben wir… — What's more, we have…
Für die Angaben und die Handlungsaufforderung
- Wann und wo: … — When and where: …
- Der Preis beträgt nur… — The price is only…
- Warte nicht länger, melde dich gleich an! — Don't wait any longer, sign up now!
Use one from each: One catchy hook, one bullet-point list under a heading, and one closing call to action is plenty — and instantly makes the text feel like the real text type.