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All 14 Flashcards — Brochure
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Question
brochure / leaflet
Answer
a short printed text that promotes a place, event or service
Question
slogan
Answer
a short, catchy line that sums up what you are promoting
Question
headline / title
Answer
the eye-catching name at the top of the brochure
Question
call to action
Answer
the closing line telling the reader exactly what to do
Question
Discover…! / Come to…!
Answer
an energetic way to open a brochure (the hook)
Question
What do we offer you?
Answer
a phrase to introduce the highlights / sections
Question
When and where: …
Answer
a phrase to give the practical details
Question
Don't wait any longer, sign up now!
Answer
a strong closing call to action
Question
bullet point (✓)
Answer
a short item in a list, used to make a brochure easy to scan
Question
persuasive register
Answer
language that 'sells' an idea and pushes the reader to act
Question
Which register does a brochure use?
Answer
Persuasive and practical — short sentences, direct appeals, concrete details; not academic.
Question
Name the five parts of a brochure.
Answer
Title/slogan → intro → sections with headings → practical details → call to action.
Question
Which criterion rewards the brochure's conventions?
Answer
Criterion C (Conceptual) — title/slogan, bullet-point sections, call to action.
Question
Give one brochure hook and one call to action.
Answer
Hook: "Discover…!" Call to action: "Sign up now!"
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Full study notes for Brochure
Topic 2.3 hub
Media texts
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English B exam skills
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