Topic 2.1: Advertising & persuasion Questions

Quick starter — speech techniques that move an audience to act

Get your eye in — how advertisements persuade (slogan, USP, call to action)

Test your instinct — how a brochure informs and sells at once

A quick opener — reading a poster's design, not just its words

Warm up — how campaign material rallies people to act

Check your grip on the advertisement. Answer each part.

Check your grip on the speech. Answer each part.

Read the short campaign text, then answer. (Exam-style practice.)

Let's build it up, one step at a time — how a poster's design and words persuade

Piece it together, step by step — how an advertisement persuades its audience

One step at a time — how campaign material uses rhetoric to move people to act

Work through it in small steps — how a speaker moves an audience to act

Take it step by step — how a leaflet blends information and persuasion

Read the short poster text, then answer. (Exam-style practice.)

Read the short leaflet text, then answer. (Exam-style practice.)

Build a full analysis of the text below, one step at a time. Guiding question: How does the leaflet combine information and persuasion to appeal to its reader? Work through the parts — together they add up to a complete answer.

Build a full analysis of the text below, one step at a time. Guiding question: How do the poster's words and design work together to persuade? Work through the parts — together they add up to a complete answer.

Build a full analysis of the text below, one step at a time. Guiding question: How does the campaign material persuade the reader to take action? Work through the parts — together they add up to a complete answer.

Build a full analysis of the text below, one step at a time. Guiding question: How does the speaker try to move the audience to act? Work through the parts — together they add up to a complete answer.

Build a full analysis of the text below, one step at a time. Guiding question: How do the words and the picture work together to persuade readers to holiday in their own country? Work through the parts — together they add up to a complete answer.