Back to Topic 2.1 — Advertising & persuasion
2.1.2English A Lang & Lit SL10 flashcards

Text type: the poster

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Card 1 of 102.1.2
2.1.2
Question

What two things does a poster mainly rely on?

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All 10 Flashcards — Text type: the poster

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Card 1concept

Question

What two things does a poster mainly rely on?

Answer

Few words + bold design (big image, size, colour).

Card 2concept

Question

On a poster, what does size usually signal?

Answer

Importance — the biggest element is the main message.

Card 3concept

Question

Why do posters use so few words?

Answer

They have only seconds to catch a passer-by, so short and bold lands fastest.

Card 4definition

Question

What is a 'call to action' on a poster?

Answer

The bit telling you what to do next — donate, learn more, a date or QR code.

Card 5concept

Question

Name three poster features to analyse.

Answer

A short punchy line, one big image, and size/colour used for emphasis.

Card 6concept

Question

How do you turn a colour into analysis?

Answer

Say what the colour DOES to the viewer (red = alarm), not just that it's there.

Card 7concept

Question

Why analyse the design, not just the words, on a poster?

Answer

There's little text, so the design (size, colour, image, layout) carries most of the meaning.

Card 8concept

Question

What does a single close-up face on a poster do?

Answer

Makes the cause feel personal; direct eye contact pulls the viewer in.

Card 9concept

Question

First question to ask of any poster?

Answer

‘What did they make biggest, and why?’

Card 10concept

Question

Common poster-analysis mistake?

Answer

Listing colours/features without saying what each one does to the viewer.

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IB English A Lang & Lit Text type: the poster Flashcards | 2.1.2 | Aimnova | Aimnova