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Flip to reveal answersThe four digital business models
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All 4 Flashcards — Business
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Question
The four digital business models
Answer
Sell it once, subscribe, advertising, commission.
Question
Why does 'free' change a product?
Answer
The advertiser is the customer, so the product is built to hold attention rather than to be useful.
Question
Define: platform business
Answer
A business that provides the place where two other groups trade, takes a share of each transaction and sets the terms.
Question
Why one dominant platform per market?
Answer
Each side is there because the other is, so a competitor has to attract both at once.
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Topic 4.2 hub
Economic
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