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Flip to reveal answersPrimary vs secondary research?
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All 4 Flashcards — Research as an activity
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Question
Primary vs secondary research?
Answer
Primary is first-hand data you collected for this project. Secondary is data collected and published by a third party for their own purposes.
Question
Qualitative vs quantitative data?
Answer
Qualitative describes — reasons, feelings, behaviour, the users' own words. Quantitative counts — times, frequencies, dimensions, percentages.
Question
Give an example of primary quantitative data.
Answer
Your own timings, tallies or measurements: for example how many seconds a nurse spends repositioning a table, recorded across twenty meals.
Question
Why is secondary research carried out first?
Answer
It is fast and free, it sets the standards and numbers you cannot measure, and it stops you spending limited primary hours on a question that is already answered.
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Full study notes for Research as an activity
Topic 6.1 hub
The design process
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