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Flip to reveal answersWhat are the two halves of ideation?
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All 4 Flashcards — Ideation
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Question
What are the two halves of ideation?
Answer
Diverge — generate many genuinely different approaches with judgement suspended — then converge, narrowing against the specification. They must never happen at the same time.
Question
Name five ideation techniques.
Answer
Brainstorming, mind mapping, thumbnail sketching, morphological analysis, and analogy or biomimicry.
Question
What makes ideas distinct rather than variants?
Answer
They solve the problem by a different principle, so they fail and succeed for different reasons. If two ideas fail for the same reason, they are one idea.
Question
How much should an idea be modelled at the ideation stage?
Answer
Far enough to be judged and no further — card, foam or a quick CAD massing — all at the same fidelity, and modelling whatever part would kill the idea if it did not work.
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Topic 6.1 hub
The design process
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