Practice Flashcards
Flip to reveal answersWhat is a persona?
Track your progress — Sign up free to save your progress and get smart review reminders based on spaced repetition.
All 4 Flashcards — Building a persona
Sign up free to track progress and get spaced-repetition review schedules.
Question
What is a persona?
Answer
One specific, named, fictional person built entirely from real user research, standing in for a whole group of users so that design decisions are argued about a person rather than a category.
Question
What five fields does a persona carry?
Answer
Who (name, age, situation), behaviour, environment, goal and frustration — each traced back to a research finding.
Question
What makes a persona the PRIMARY persona?
Answer
The design must satisfy it above all others: if the product works for nobody else, it must still work for the primary persona.
Question
Give one disadvantage of designing to a persona.
Answer
One person cannot represent the range of a real population, so needs at the edges get designed out — and an invented persona is worse than none, because the invention gets designed for.
Read the notes
Full study notes for Building a persona
Topic 5.1 hub
User-centred design
More from Topic 5.1
All flashcards in this topic
Design Technology exam skills
Paper structures & tips
Track your progress with spaced repetition
Sign up free — Aimnova tells you exactly which cards to review and when, so you remember everything before your IB exam.
Start Free